B.C.’s chief coroner Lisa Lapointe (Black Press files)

Scare tactics aren’t the answer for overdose crisis, B.C.’s chief coroner says

Lisa Lapointe urges caution in response to B.C. funeral chain’s ‘visual’ fentanyl prevention campaign

B.C.’s chief coroner Lisa Lapointe says scare tacticts are not effective when it comes to combating the overdose crisis, following the launch of a “very visual” fentanyl prevention program by a B.C. funeral chain.

On Thursday, Metro-Vancouver-based Alternatives Funeral and Cremation Services kicked off the campaign, with owner Tyrel Burton described as using “powerful, perhaps even controversial, visual aids” to talk about the dangers of fentanyl.

In addition to a 45-minute video – which the funeral chain said would include members of the BC Coroners, first responders and parents effected by the crisis, the campaign also includes a poster of grieving family members surrounding a coffin. Underneath the photo, a banner reads: “Will fentanyl be the reason for your next family get-together?”

READ MORE: Funeral chain creates visual campaign to show dangers of fentanyl

READ MORE: Carfentanil detected in 37 deaths between June and September

In a written statement on the B.C. government’s website, Lapointe said that while public education and awareness is important, “the BC Coroners Service does not endorse, and will not be participating in, fear-based initiatives.”

“Evidence suggests that the reasons for drug use are complex and multifaceted, and programs focused on scaring people from using drugs, are not effective in saving lives,” she said.

“Additionally, they tend to increase the stigma surrounding drug use and actually discourage people from seeking help – an obsolete approach that has led to the loss of countless lives.”

Lapointe also urges caution and strategy when awareness campaigns rely on image use, and points to research from several academic studies that suggest mass media campaigns and public service announcements showed no evidence of effectiveness for substance use prevention.

“In the United States, the ‘Just Say No’ and D.A.R.E. campaigns produced poor results,” Lapointe said, and that a 2008 follow-up study on the $1-billion campaign found it had no positive effects on youth and may have prompted some to actually experiment with substance use.

“The experiences and life situations of people who use drugs, as well as the physiological changes they experience, means they might not be ready or able to engage with the overdose prevention strategies suggested in the some of the ads that currently exist,” she said.

“We need to be aware of peoples’ realities and be realistic about what change they are capable of for the stage they are at in their lives. In the long run, compassion and support, including prescribed medical treatment where appropriate, will be much more effective in turning this crisis around than fear and shame.”


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

COVID-19: Diabetes Canada donation bins becoming garbage dumps amid pandemic

Diabetes Canada has asked residents to stop overflowing bins with donations and garbage

Summerland to offer mental health webinar

Event will examine ways of coping during COVID-19 pandemic

Okanagan College students receive emergency funding

Funding is available to domestic and Indigenous students from the Ministry of Advanced Education, Skills and Training

Giants Head Grind postponed

Uphill race in Summerland will not proceed due to COVID-19 pandemic

Stranded Osoyoos snowmobilers spend night on Mount Baldy

The two men were recused by about 9 a.m. on April 6

B.C. clears more acute hospital beds as COVID-19 case growth slows

Province holding about 40% of beds empty for peak still to come

As 500K+ apply for emergency benefit, Trudeau says aid coming for Canadians left behind

Canada Emergency Response Benefit provides $2,000 per month

Spike of visitors to Princeton-area stressing grocery supply chain and healthcare teams

‘We are really not set up to have this many people at this time of year.’ Area H Director Bob Coyne

Okanagan tourism continues to suffer following COVID-19 pandemic

The District of Lake Country voted to suspend tourism on March 31

Van crashes into Kamloops home

Police say the driver went into medical distress before the crash

Kelowna RCMP seizes guns, illicit drugs following disturbance

RCMP seized three firearms and a variety of suspected illicit and prescription drugs

Salmon Arm Silverbacks remember Humboldt Broncos on anniversary of fatal crash

Sixteen people killed, 13 injured after semi collided with team bus on April 6, 2018

West Kelowna birthday parades cancelled, Easter drive-by egg hunt still on

West K Party Parades made the decision to keep community safe

Most Read