The Penticton Western News is promoting the benefits of citizens shopping local this holiday season and by doing so

The Penticton Western News is promoting the benefits of citizens shopping local this holiday season and by doing so

Shop in Penticton and be eligible to win

The Western News is promoting the benefits of shopping local this holiday season and by doing so, you could also win some cool prizes.

The Penticton Western News is promoting the benefits of shopping local this holiday season and by doing so, you could also win some cool prizes.

“Spending your money in Penticton is an absolute must to keeping our local economy strong and vibrant. It is said that every dollar spent locally returns three times more money back into our city of Penticton,” said Western News publisher Shannon Simpson. “Shopping locally gives everyone the opportunity to ‘buy it where you try it’ while having knowledgeable local advice from sales people during the buying process. Many of our local business owners select products to sell based on the demographic interests of their customers which always ensures a broad range of product to sell.”

The first 30 customers at the Western News office at 9 a.m. on Dec. 17 with a minimum $250 worth of purchases (receipts will be proof) made between Nov. 16 and Dec. 16 from any of the participating local merchants found in the contest advertisement found in our Wednesday edition’s (this week’s offers are below) will win the collector edition Alphie Bear from Gund. Plus one of the 30 winners who get an Alphie Bear will also walk away with a total of $500 worth of gift certificates from any three of their choice of the participating merchants found in the contest advertisement.

Many shoppers are looking to buy local this holiday season, and such a decision can pay a host of dividends for both shoppers and the communities they call home.

• Studies found that independent, locally-owned retailers return a far greater percentage of their revenue into their local economies. Buying local not only benefits business owners, but also the communities those owners and their customers call home.

• Buying local creates jobs in your community. One of the biggest ways local business owners recirculate their revenue in the local economy was job creation.

• Shopping local may provide access to more unique gifts. In addition to the economic benefits of buying local, shoppers may find merchandise made by local craftsmen is more unique than mass-produced items. Recipients may cherish more unique items that they cannot find on their own, and that appreciation may even spur them to visit more local retailers after the holiday season has come and gone, benefiting their own communities in so doing.

Buying local benefits small business owners and pays dividends for their customers and the communities they call home.