Undiscovered Penticton is the marketing brand for Travel Penticton.

Tourism marketers combine to form Travel Penticton

Members from the Penticton Hospitality Association and Tourism Penticton voted last Friday on the dissolution of the existing organizations.

The Travel Penticton Society now officially exists.

Members from the Penticton Hospitality Association and Tourism Penticton voted last Friday on the dissolution of the existing organizations. Bylaws were then approved for the new Travel Penticton Society which will lead the marketing efforts for the tourism industry in the city.

Read more: Tourism organizations prepping to merge

“The formation of a single tourism organization is something that many tourism stakeholders have been waiting for,” said Jessica Dolan, chair of Tourism Penticton. “A lot of time of effort has gone into making sure that the new Travel Penticton Society will be sustainable and support the interests of tourism as a whole.”

At the extraordinary general meeting the new branding that promises to revitalize the image of Penticton and Wine Country was revealed.

“The new branding page is Undiscovered Penticton. It is about creating experiences and finding those from tourism stakeholders, accommodators and people here in our community to create opportunities for vacationers and tourists as they come to Penticton,” said Barb Haynes, PHA president. “Undiscovered culture, adventure, flavour, winter. It is unlimited in terms of the application to show people what they can do when they come to Penticton.”

Travel Penticton is well underway for the search for a new executive director. Haynes said they had 53 applications for the position.

Before the PHA can completely dissolve the matter of two civil lawsuits must be resolved. Still, the Travel Penticton Society can start working on getting the new bylaws being registered, hiring of an executive director, submitting a budget to city council (which was done in September) and locking down where the visitors centre will be located.

“The Travel Penticton board will work together as one now and the PHA will be a smaller working board until the liabilities are satisfied,” said Haynes.

An annual general meeting is expected to occur for Travel Penticton early in 2017. There are 13 seats on the board, six will be up for election at that time to ensure there is some continuity on the board.

Haynes said the two groups combining forces is a very positive thing for Penticton.

“The PHA and its members have been strong community supporters working closely with many events and local groups, and maintaining those relationships is a priority. We see the opportunity of a collaborative organization and our combined focused efforts to promote Penticton as a win for all of our tourism accommodators and stakeholders,” said Haynes.

Just Posted

What’s shaking at the museum

Kids got to learn about earthquakes Saturday at the museum.

All aboard the Summerland Christmas Express

The first train of the Summerland Christmas Express schedule.

Vees drop heartbreaker in West Kelowna, host Teddy Bear Toss Saturday

Penticton loses overtime game to West Kelowna Warriors

Apex hosting Canadian selections mogul event

Apex Freestyle Club along with some local competitors from the B.C. Freestyle Ski team are competing

Video: Update one man arrested in Okanagan Falls

The RCMP has requested the school go into lockdown

All aboard the Summerland Christmas Express

The first train of the Summerland Christmas Express schedule.

#MeToo at work: Employers play a role in fixing culture of sexual harassment

B.C. workplaces are getting ahead of being the next MeToo debacle, calling on experts to train staff

Column: Make it a green Christmas

Instead of purchasing a cuddly stuffie this year, put your money towards helping the real thing.

B.C. woman brain injured in crash as a baby gets $1.1 million in damages

Trial heard the woman was 16 months old, being carried by her mother when they were both hit

Interior Health holding immunization clinic in Vernon Saturday

IH issues list of Okanagan meningococcal immunization clinics

Court denies WestJet’s bid to toss out discrimination lawsuit of former worker

Mandalena Lewis is suing WestJet over allegations of gender-based discrimination

VIDEO: 3 months later, rescued sea lion released back into ocean

The young animal was found in Campbell River three months ago

Michaels: Big Brother has become a big letdown

“You have nothing to fear if you have nothing to hide, but privacy should still have some appeal.”

Sagmoen neighbours recall alleged hammer attack

Woman was screaming outside Maple Ridge townhouse in 2013

Most Read