Undiscovered Penticton is the marketing brand for Travel Penticton.

Undiscovered Penticton is the marketing brand for Travel Penticton.

Tourism marketers combine to form Travel Penticton

Members from the Penticton Hospitality Association and Tourism Penticton voted last Friday on the dissolution of the existing organizations.

The Travel Penticton Society now officially exists.

Members from the Penticton Hospitality Association and Tourism Penticton voted last Friday on the dissolution of the existing organizations. Bylaws were then approved for the new Travel Penticton Society which will lead the marketing efforts for the tourism industry in the city.

Read more: Tourism organizations prepping to merge

“The formation of a single tourism organization is something that many tourism stakeholders have been waiting for,” said Jessica Dolan, chair of Tourism Penticton. “A lot of time of effort has gone into making sure that the new Travel Penticton Society will be sustainable and support the interests of tourism as a whole.”

At the extraordinary general meeting the new branding that promises to revitalize the image of Penticton and Wine Country was revealed.

“The new branding page is Undiscovered Penticton. It is about creating experiences and finding those from tourism stakeholders, accommodators and people here in our community to create opportunities for vacationers and tourists as they come to Penticton,” said Barb Haynes, PHA president. “Undiscovered culture, adventure, flavour, winter. It is unlimited in terms of the application to show people what they can do when they come to Penticton.”

Travel Penticton is well underway for the search for a new executive director. Haynes said they had 53 applications for the position.

Before the PHA can completely dissolve the matter of two civil lawsuits must be resolved. Still, the Travel Penticton Society can start working on getting the new bylaws being registered, hiring of an executive director, submitting a budget to city council (which was done in September) and locking down where the visitors centre will be located.

“The Travel Penticton board will work together as one now and the PHA will be a smaller working board until the liabilities are satisfied,” said Haynes.

An annual general meeting is expected to occur for Travel Penticton early in 2017. There are 13 seats on the board, six will be up for election at that time to ensure there is some continuity on the board.

Haynes said the two groups combining forces is a very positive thing for Penticton.

“The PHA and its members have been strong community supporters working closely with many events and local groups, and maintaining those relationships is a priority. We see the opportunity of a collaborative organization and our combined focused efforts to promote Penticton as a win for all of our tourism accommodators and stakeholders,” said Haynes.

Just Posted

Penticton Overdose Prevention Society co-founders Desiree Franz, Shane Surowski and Stephanie Lines have created the city’s first unsanctioned public overdose prevention site using an old wine-tour bus. The site began operations in June 2021. (Desiree Franz/Facebook)
Volunteers launch Penticton’s first public supervised injection site

2021 is on pace to be the deadliest year for overdoses in Penticton on record

Four golfers from Fairview Mountain Golf Club in Oliver will golf from sunrise to sunset to raise funds for ALS on June 29. (Submitted)
Golfing from sunrise to sunset in Oliver for ALS

Four golfers from Fairview Mountain Golf Club have taken up the challenge June 29

Jann Arden will embark on Canada-wide tour Spring 2022 with a stop in Penticton at the South Okanagan Events Centre on June 13. (Contributed)
Jann Arden coming to Penticton in 2022

The Jann Arden Live! tour has been rescheduled for 2022

A storm watch has been issued for the Okanagan, Kootenays and Columbia regions of B.C. (Calvin Dickson photo)
Another severe thunderstorm watch issued for the Okanagan

Conditions are favourable for thunderstorms that may produce strong wind gusts, hail and heavy rain

The South Okanagan Tim Hortons raised over $4,000 through the three day orange doughnut promotion with 100 per cent of proceeds going to to the Residential School Survivors Society. The owner of these locations matched the amount. (Monique Tamminga Western News)
South Okanagan Tim Hortons raises over $8K for residential school survivors

More than $4,000 worth of doughnuts were purchased over three days

Singer-songwriter Jann Arden is pictured with a draft horse. (Canadian Horse Defence Coalition)
Jann Arden backs petition to stop live horse export

June 14 is the International Day to End Live Export of Animals

(Dave Ogilvie photo)
One injured after being pinned by fallen forklift near Peachland

West Kelowna emergency crews responded to reports of a person stuck under a forklift

Kelowna-Lake Country MLA Norm Letnick, assistant deputy speaker at the B.C. legislature, presides over committee discussions. The legislature is completing its delayed spring session this week, with most MLAs participating by video conference. (Hansard TV)
B.C.’s daily COVID-19 infections dip below 100 over weekend

Only 68 new cases recorded Monday, four additional deaths

B.C. ambulance station in Revelstoke is expected to get a new system called the Scheduled On-Call (SOC) this fall. (Liam Harrap - Revelstoke Review)
B.C. ambulance changes could put Revelstoke residents at risk, warn local paramedics

Paramedics said to expect a substantial increase in ambulance response time starting this fall

This goose family went for a leisurely stroll down Vernon’s Main Street Saturday, April 25. (Dave Deshane photo)
Controversial Vernon goose cull won’t fly this year

Necessary permit procedures held up at a federal level

Mounties cover a burgundy truck with a tent at Buckerfields in West Kelowna on Monday, June 14. The RCMP is investigating after a woman’s body was found inside the truck. (Amandalina Letterio/Capital News)
West Kelowna RCMP investigating suspicious death after body found in truck

Police responded to a truck parked out front of a Main Street business where the body was found

The BC Ferries website went down for a short while Monday morning following a provincial announcement that recreational travel between health authorities can resume Tuesday. (Black Press Media file photo)
BC Ferries’ website crashes in wake of provincial reopening announcement

Website back up now, recreational travel between health regions to resume as of Tuesday

The Kamloops Indian Residential School is photographed using a drone in Kamloops, B.C., Monday, June, 14, 2021. The remains of 215 children were discovered buried near the former school earlier this month. THE CANADIAN PRESS/Jonathan Hayward
Communities grapple with what to do with former residential and day schools

Some tear them down as a tool to help healing, others repurpose them as tools for moving forward

FILE – Provincial health officer Dr. Bonnie Henry talks about B.C.’s plan to restart the province during a press conference at Legislature in Victoria, Tuesday, May 25, 2021. THE CANADIAN PRESS/Chad Hipolito
B.C. watching U.K.’s COVID struggles but don’t think province will see similar pitfalls

Studies show that one dose of vaccine is only 33 per cent effective in preventing B.1.617.2 spread

Most Read