Vancouver Island company faces backlash to “fat-shaming” picture

Owner of Fresh Coast Victoria apologizes for posting photo of large man with caption “Get this guy some @freshcoastvic”

A Vancouver Island company that says it is committed to providing health conscious food and beverages is facing online backlash after it published an image to Instagram that appears to fat shame an unsuspecting person.

The original post has since been deleted by Fresh Coast Health Food Bar, a health food store in Victoria that also offers catering services and operates a food truck.

The Instagram post shows a large man sleeping at an airport in LA with the caption: “Get this guy some @freshcoastvic We’re serious about providing healthy food to air travels across North America. If you feel the same then please “VOICE” your thoughts here.”

People quickly “voiced” their thoughts, but probably not in the way that owner Josh Kalef had anticipated.

Dozens of negative comments and reviews caused the company to delete its Facebook page and at least one food supplier has now chosen to sever ties with the company, announcing it is pulling its product from store shelves.

Kalef has since apologized through another Instagram post, but that was taken down as well, as consumers continue to turn to Google reviews or other Fresh Coast Instagram posts to share their displeasure online.


 

@ragnarhaagen
ragnar.haagen@bpdigital.ca

Like us on Facebook and follow us on Twitter

 

Just Posted

Team Canada loses 5-2 over the Czech Republic at World Junior A Challenge

Vees’ Tychonick drops in one of Team Canada West’s pair of goals

Accent Christmas holidays with delicious chocolates

By SCOTT TRUDEAU Special to the Western News If you’ve been to… Continue reading

Legion bell prank hits sour note

Anger erupts after Summerland Legion member removes bell from Peachland Legion

Vipers snap Vees’ unbeaten run at 13

Vernon hands Penticton first shutout loss of the season, 4-0 at home Saturday

AlleyCats ally with Penticton artist

Artist Terry Isaac gave up some space in his shop at Cherry Lane to help out the AlleyCats Alliance

AlleyCats ally with Penticton artist

Artist Terry Isaac gave up some space in his shop at Cherry Lane to help out the AlleyCats Alliance

Column: The Giller Prize

Fall is awards season for Canadian authors. The big three literary prizes… Continue reading

Vintage Car Club raises funds for hospital

The Vintage Car Club of Canada, South Okanagan, recently donated $5,000 raised… Continue reading

Site C decision coming Monday

Premier John Horgan to announce fate of dam project at B.C. legislature

California couple name daughter after Revelstoke

Revy Elle Atashroo was born on Nov. 27. Her name honours the town her parents loved exploring.

VIDEO: Vancouver Whitecaps acquire star striker Kei Kamara

Kamara has 103 goals and 39 assists in 298 appearances over 11 Major League Soccer seasons

Smartphone pedometers underestimate steps, but valuable health tool: study

UBC researchers found the iPhone underestimated steps by 21.5 per cent

VIDEO: ‘Last Jedi’ premiere kicks off with droids, Daisy Ridley

Latests Star Wars film premiered in style ahead of Dec. 15 theatre debut

Most Read