Barry A. Bent

Nov 15, 1944 – Jan 14, 2018
Barry A. Bent, aged 73, died peacefully on January 14, 2018, near his home of Penticton, BC.

Barry was the son of Arnold H. Bent and Aurillia L. Bent born in Prince Albert, Saskatchewan on November 15, 1944. He is survived by his only son Jordan, of Vancouver and by his two brothers, Rob of Prince George, and Kevin of Chilliwack.

Barry was a salesman and a marketer who spent a wonderful early career on both sides of North America. As an accomplished skier, he became a successful and popular west coast rep for Head Ski Company. He transferred from BC to represent Head along the Eastern seaboard of the US. Soon after, he accepted an opportunity for a new role as promotional manager for Labatt’s in Toronto, Ontario. His first task was managing a new sponsorship for the Toronto Film Festival to later become TIFF in its startup year. He later handles the Toronto Marathon sponsorship amongst many others. 

He remained active in sports most of his life and forever enjoyed spending his time encouraging new friendships through an active and positive lifestyle with his wife Marilyn Hurst with whom they had their only son, Jordan.

After suffering a serious medical condition in 1980, he was left with ongoing health issues that forced him to go on long-term disability. He returned to BC and remained active in promotions, working under his own name. Events he worked on included the White Rock Sand Castle Competition and the World Cup Freestyle at Blackcomb.

He is fondly remembered as a truly great father, a sportsman, and an individual with a deadly sense of humour. His continued high spirits, often in the face of difficulties, is fondly remembered by everyone he touched.

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