Campaign fast approaching

87 cents of every dollar going to support The Salvation Army network of charitable programs

The Christmas season is fast approaching and before our Christmas kettles hit the street, we wanted to take this opportunity to thank you. We value your support and want you to be assured that your contributions to The Salvation Army will go directly to the point of the most urgent need.

With 87 cents of every dollar going to support our network of charitable programs, The Salvation Army far exceeds the Canada Revenue Agency guideline of 65 per cent donation efficiency. As the largest non-governmental direct provider of social service in Canada, your support enables us to put dignity within reach for the three million Canadians living in poverty each year.

We believe it is important for donors to do their homework before giving to a charity. For that reason, The Salvation Army is transparent about how donor funds are put to use in the community.

Our 2011 Annual Review includes consolidated financial statements of the Army’s 500 operating units and presents the assets, liabilities, fund balances, revenues and expenses of the governing council of The Salvation Army in Canada and each of its controlled entities, both incorporated and unincorporated. We urge you to take a look so you can feel confident about where and how your contributions will be spent this year.

As always, if you have any questions about your donation, please visit our website at or call us at 1-800-SAL-ARMY(725-2769).

Again, thank you for your continued support of The Salvation Army. We are incredibly grateful for your generosity and recognize that, without you, none of this would be possible.

Brian Peddle, territorial commander


Salvation Army