Muriel Protzer is a policy analyst for B.C. and Alberta with the Canadian Federation of Independent Business

Muriel Protzer is a policy analyst for B.C. and Alberta with the Canadian Federation of Independent Business

COLUMN: Avoid the online temptation and buy local

Muriel Protzer is a policy analyst with the Canadian Federation of Independent Business

Nothing says season’s greetings more than a warm chai latte, the smell of peppermint oil in a diffuser, and targeted advertisements.

I’m sure you have noticed the countless ads, each one blaring at the top of its lungs,“The biggest sale you can’t afford to miss!”

And I get it. They’re eye-catching. The adrenaline rush from clicking “order now” is so strong, we often forget to even consider where our money is going (hint: big international corporations).

Shopping online can be addictively convenient, but it hurts local retailers more than you may think.

It’s called showrooming. It’s the act of visiting a local business, getting expert advice from the employees, maybe even snapping a picture so you don’t forget, and intentionally walking away to order the same or similar item online to save a few dollars.

If this sounds familiar, you’re not alone. A recent survey conducted among members of the Angus Reid forum suggests 55 per cent of Canadians admit to showrooming.

My generation is particularly guilty of this, with three out of four shoppers ages 18 to 34 reporting that they showroom. While it may save you a few bucks (or maybe not – sometimes the flashy sale is just a façade, and don’t forget import tariffs, shipping and other hidden fees), it’s having a major impact on local businesses.

Almost two-thirds of independent retailers suspect they have had customers come in to check out an item only to go home and buy it online. Nearly all of those businesses indicate it has affected their sales, with a third saying it’s been significant. Every dollar that ends up with a big online corporation isn’t just leaving our local economy, it’s leaving our community.

Your neighborhood businesses support local jobs, donate to local charities, and sponsor or host local events like a Santa Claus parade or a winter market offering locally made goods.

Local businesses also offer you, the buyer, a much more personalized shopping experience, greater product knowledge, and unique product selection. These things don’t come with a price tag. Increasingly, consumers are trying to get the best of both worlds: Amazon prices with small business’s expertise.

READ MORE: How one B.C. thrift shop is connected to a small island in the Philippines

Those benefits start to disappear the more we buy online. The deals online may be tempting, but instead of waiting for two-to five-day delivery (because who actually pays for same-day shipping?), try exploring the options at your neighborhood’s original same-day-delivery dealers, your independent businesses. When you shop local, your community is better off for it.

Muriel Protzer is a policy analyst for B.C. and Alberta with the Canadian Federation of Independent Business

Like us on Facebook and follow us on Twitter

Just Posted

Keremeos’ heritage Grist Mill and Gardens. (Brennan Phillips - Keremeos Review)
Keremeos Grist Mill looking forward to restrictions easing with exclusive concert planned

Juno Award-winning folk artist Valdy is set to take the stage

Letter writer says COVID has created lots of newbie cyclists who don't know rules of cycling. (File photo)
LETTER: Newbie cyclists in Penticton need lessons on rules of the road

Penticton cycling group just received city funding, should give back by offering how-to lessons

No dental coverage for low income Canadians. (File photo)
OPINION: Penticton MP’s proposal for universal dental coverage rejected

One in 3 Canadians have no dental coverage, with COVID making it even worse

The weekly COVID-19 map for June 6 to 12. (BC CDC)
South Okanagan sees only 5 new cases in last week

The Similkameen Valley went a second week without any new cases

Sandra Krauer, Penticton Mayor John Vassilaki and Barb Hoolaeff were in Skaha Park to announce the return of Ribfest for September, 2021. (Brennan Phillips - Western News)
Ribfest returns to Penticton

Festival runs from Sept. 17 - 19 at Skaha Lake Park with proceeds going to new splash park

Bear wanders Kelowna on June 15. (Michelle Wallace/Facebook)
Bear climbs fence, uses crosswalk in Kelowna

The bear was spotted on Baron Road Wednesday evening

Hundreds of people, young and old, joined the three-day Walking Our Spirits Home procession, honouring residential school survivors, those who never made it home and all those affected by the institutions. Here people walk the third portion on June 13. (Martha Wickett - Salmon Arm Observer)
Walking Our Spirits Home from Kamloops provides path to healing

First Nations in and beyond Secwépemc territory join in to honour residential school survivors

More flames
Lake Country home destroyed in large blaze, 11 dogs rescued

Fire crews are responding to 10839 Hallam Drive

(Facebook/Kelowna Cabs)
Kelowna Cabs reaches tentative agreement with dispatchers union

The tentative agreement could help end the dispute between the taxi company and the dispatchers

FILE – A science class at L.A. Matheson Secondary in Surrey, B.C. on March 12, 2021. (Lauren Collins/Surrey Now Leader)
Teachers’ union wants more COVID transmission data as B.C. prepares for back-to-school

BCTF says that details will be important as province works on plan for September

A boat sharing service is extending to Summerland. The company, Penticton Boat Club and Rentals, is also taking over the boat rentals at Summerland Waterfront Resort. (Photo by Chris Stenberg)
Boat sharing service extended from Penticton to Summerland

Company will also operate boat rentals at Summerland Waterfront Resort

201 First Street West 1980s. Prior revitalization. (Photo from Revelstoke Museum and Archives)
Man who redesigned downtown Revelstoke honoured with lifetime achievement award

Robert Inwood has worked on historical projects across the province

Provincial health officer Dr. Bonnie Henry outlines B.C.’s COVID-19 restart plan, May 25, 2021, including larger gatherings and a possible easing of mandatory masks on July 1. (B.C. government photo)
B.C. records 120 new COVID-19 cases, second vaccines accelerating

Lower Pfizer deliveries for early July, Moderna shipments up

Most Read