Editorial: Dare to be smarter

The latest challenge taking over the internet falls into the category of “what is the stupidest thing a human being could do?”

Viral internet memes and challenges predate the ice bucket challenge, though that is the best-known. Most however, don’t have the distinction of helping to raise money for a good cause.

Most are just plain stupid. Some are dangerous. The cinnamon challenge — where the challenger tries to hold a tablespoon in their mouth — falls into both categories. Anyone who has ever baked with cinnamon knows just how powerful even a little bit of it is.

Cinnamon is tasty, but who wants to end up inhaling enough cinnamon to burn your airways?

The Tide Pod challenge, gaining popularity over the last week or so, tops them all for being dangerous and just amazingly stupid. The goal here is to hold one of the detergent capsules in your mouth and bite into it.

The results are predictable. After all, this is not only soap — remember the threat of having your mouth washed out with soap? — but an extremely concentrated and chemical form of it.

Tide Pods are, as Proctor & Gamble is desperately pointing out right now, not meant to be used for anything other than washing your clothes.

It’s not children under 10 that are trying this out. They know better. It’s teens, young adults and even more sadly older adults, out to try and prove how tough they are by attempting to win a Darwin Award.

More like prove what an idiot they are.

The ice bucket challenge proved how powerful a viral meme can be. So, here’s our challenge: instead of proving your lack of individuality and intelligence, film yourself being a good human being. A random act of kindness would qualify, volunteering, building something, anything that contributes to a better society.

And borrowing from a new campaign by Princess Margaret Secondary students, here’s an appropriate hashtag: #bekindchallenge

We dare you.

Just Posted

Penticton city staff suggest 13 locations for election signs

A number of the locations eschew previous rules that barred signs on city-owned facilities

Talking music at Penticton’s Dream Café

Listen Up! to Holger Petersen

B.C. rep returns to South Okanagan to tour floods

Jennifer Rice, parliamentary secretary for emergency preparedness, was in the Penticton area Sunday

Violent crime rises 18 per cent in South Okanagan

But property crime in the first quarter of the year decreased by 14 per cent year over year

Your Penticton with Don Wrigglesworth

Find out why people in your community love Penticton

VIDEO: After the floods, comes the cleanup as Grand Forks rebuilds

Business owners in downtown wonder how long it will take for things to go back to normal

Rachel Notley to skip premiers conference to focus on pipeline deal

Kinder Morgan has ceased all non-essential spending on the Trans Mountain pipeline project until it receives assurances

B.C. tech company will power Uber Elevate

Moli and Uber announce research and development partnership.

UPDATE: Woman dies in ocean accident near Tofino hours before daughter’s wedding

“We are so thankful to everyone who helped our mom.”

Olympian sues USA Swimming, saying it failed to protect her

Ariana Kukors Smith alleges her former coach Sean Hutchison began grooming her for sexual abuse at the age of 13

Defence minister thanks troops for B.C. flood relief work

Harjit Sajjan says not only was military response quick, support from locals has been ‘tremendous’

Couple survives being buried in mudslide on B.C. highway

The couple, from Saskatchewan, were en route to Nelson when a tree fell in their path

‘So grateful:’ Injured Bronco hockey player glad he’s alive, works on recovery

Ryan Straschnitzki was badly hurt in the accident: a spinal injury, broken ribs, a broken collar bone, and punctured lung

Most Read