The new owners of Giant FM determined that Dennis Walker, Kevin Berar, Scott Robinson and Stu Robinson would not be kept on once the station was officially launched as the “All New Country 100.7”.
I have to wonder what market research the new station owners did in order to come to this conclusion.
The on-air guys were all about community and relationship building within that community, not just in Penticton but throughout their listening area. Dennis, Kevin, Scott and Stu didn’t just talk the talk on air, they walked the walk among us.
They discovered what was happening when, where, how, why and what for, and then informed the community. They promoted any number of events because they understood and cared about what makes a community tick.
I’m sure I’m not the only one who will miss the local connection these guys brought to the community. I wish them well, and hope, in some way, shape or form, they are able to continue to be a participant in the community of Penticton.