Athletes ready to throwdown at the SOEC

The fifth annual Okanagan Valley Throwdown returns to Penticton

Erin Paul of Penticton strains to lift the barbell during the 2017 Okanagan Valley Throwdown at the South Okanagan Events Centre. Western News file photo

The fifth annual Okanagan Valley Throwdown returns to Penticton this weekend with more than 350 athletes competing in CrossFit-style activities.

The event, presented by Hoodoo Adventures and Evolution Athletics, with support from title sponsor TYDAX Fitness, is programmed uniquely using movements that include weightlifting, powerlifting, medicine ball and kettlebell training, rowing, running, skipping, plyometrics and gymnastics.

While the event is geared towards fitness enthusiasts who already take part in CrossFit, either competitively or recreationally, the Throwdown appeals to athletes of all abilities. Individual men and women, recreational groups, competitive and masters (ages 40-plus) teams from across Western Canada and the U.S. will compete in the event.

“CrossFit seems to be the new triathlon and watching these athletes compete is just as motivating as watching an Ironman,” said Lyndie Hill, co-owner of Hoodoo Adventures. “The TYDAX Fitness Okanagan Valley Throwdown attracts athletes of all levels and it is truly inspiring to watch. We have also introduced ways to get the crowd more involved with our slam ball competition for spectators, which has some great prizes up for grabs. If your New Year’s resolution has anything to do with fitness, watching this competition will definitely help motivate you.”

Video from the 2017 event:

An onsite vendor expo, open throughout the weekend, will feature Canadian fitness companies and food vendors, including: These Fists Fly (apparel, gear and equipment), RYU Apparel Inc., HempCrate, Virus Performance Apparel, TYDAX Fitness and more.

The event is part of The Throwdown Series – comprised of both the Okanagan Valley Throwdown and the Fraser Valley Throwdown (which was added to create a series in October 2016).

“With two significant competitions in the series, the Throwdown events now feature prominently in the competition schedules of many athletes in Western Canada,” said Mike Hill, co-owner of Hoodoo Adventures and the marketing manager for the series. “We’re grateful for the tremendous support of our sponsors, including, for the past four events, Muscle MLK Canada. This year, we’re thrilled to welcome a new title sponsor, Alberta-based TYDAX Fitness.”

While registration for the competition is sold-out, spectators are invited to check out the exciting action and cheer on athletes at the South Okanagan Events Centre on Jan. 13 and 14 from 8 a.m. to 5 p.m. Partial proceeds from spectator ticket sales will go to support the Youth Outdoor Recreation Society (YORS).

Spectator tickets are $8 per person per day, $14 per person for a weekend pass, $30 per family (of four) for a day pass or $40 per family (of four) for a weekend pass. Spectator ticket information online: soec.ca or in-person at the Valley First Box Office (located at the SOEC).

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