Black Press on board with BC Games

No one is more passionate about sports than Kelly Mann is.

By Travis Paterson

Black Press

 

No one is more passionate about sports than Kelly Mann is.

As far as he’s concerned, youth athletics and the community surrounding it is where it’s at.

The president and CEO of BC Games has guided the province’s Summer and Winter Games to great heights through a passion for Mann was in Vernon last week, to help the host city launch the official countdown for the 2012 B.C. Winter Games, set for Feb. 23-26.

In tandem with the launch Mann announced a four-year partnership between the Games and Black Press, parent company of The Victoria News.

“While we sponsor literally thousands of events each year, The Games, both winter and summer are on a scale that is one of the largest opportunities to engage our readers across B.C.,” said Candy Hodson, senior vice president of national sales and marketing for Black Press.

“In covering the Games it allows Black Press to also showcase our best — we bring together ‘local’ on a provincial scale,” she said.

Mann agreed the shared focus on athletic promotion in the community between the BC Games and Black Press is a perfect fit.

“Black Press papers and the Winter and Summer Games are in virtually every community in B.C. Black Press will provide extensive coverage and advertising to support the BC Games and share the story of how the Games impact athletes, coaches, officials, volunteers and communities.”

The partnership will coincide with four games, the 2012  Summer Games in Surrey and the 2014 Winter and Summer Games in Mission and Nanaimo, respectively.

From his downtown Victoria office, Mann overlooks the antique section of Fort Street. It’s just a few blocks down the road from Oak Bay High, where he graduated in 1976.

It was there that Mann became deeply rooted with the values of youth sports, playing and managing school teams.

He’s been with BC Games since 1992 but also co-founded the Kidsport Greater Victoria chapter in 2002, one of the most successful in the country.

When president Randy Blair of the Black Press’ Lower Mainland division proposed the newspaper chain become one of three corporate sponsors, Mann knew the opportunity at hand.

“We want people to understand the competitive support system in athletic development in B.C.,” Mann said.

“You don’t hear of Ryder Hesjedal as a BC Games athlete, you hear of him as a Tour de France competitor. We talk about athletes like they fell out of a tree but really they’ve had a support network since they were eight. This (partnership) will add greater depth to the role of athletes and the support network of the development stage.”

 

With files from Roger Knox

 

 

Just Posted

Penticton ANAVETS members want information on club closure

Club members haven’t been told when, or if, their club will reopen

Penticton Vees Teddy Bear Toss night

Game is on Saturday at the South Okanagan Events Centre against the Nanaimo Clippers

Meet two of BC’s tiniest service pups

Medical therapy dogs changed Princeton woman’s life

Group to observe the winter solstice at Pen Henge

Public invited to ‘Pen Henge’ on Munson Mountain in Penticton

Kelowna-developed app brings static images to life

Maxogram links static images to video for a whole new take on marketing and information

Me Too At Work: Sexual assault and harassment in the B.C. workplace

Introducing an in-depth look at who is affected and what can be done

Canadians lag behind Americans in giving to charity

Only one-in-five Canadians donated to charities in 2017

B.C. children adoption rates lagging, despite increased funding: watchdog

More than 1,000 children children are still waiting to be adopted, new report shows

Hurdles ahead for Sicamous off-road vehicle bylaw

RCMP, ICBC and province not yet on-board with district

FortisBC to lower natural gas rates in 2018

Rate changes to impact the Lower Mainland, Kootenays, Interior and Vancouver Island

Visit with Santa amidst the Big White snow

Snow lovers can head up to Big White this month to visit with Santa

Four-month-old baby girl critically injured in Toronto

Baby, a man and a woman in serious condition

Google searches suggest 2017 a tough year

What were Canadians were curious about: Google searches suggest 2017 a tough year

Democrat wins stunning red-state Alabama Senate upset

Democrat Doug Jones wins stunning red-state Alabama Senate upset against Roy Moore

Most Read