City councillor wants 30th Ironman race to be special despite change

When the 30th Subaru Ironman Canada on Aug. 26 concludes, it will also mark the final time that Graham Fraser is in charge.

When the 30th Subaru Ironman Canada on Aug. 26 concludes, it will also mark the final time that Graham Fraser is in charge.

Fraser, who purchased the race in 1996, has given up the rights to the licence of the race to Providence Equity Partners, which owns the World Triathlon Corporation.

When Fraser sold his U.S. race assets of North America Sports, which included Ford Ironman Coeur d’Alene, Ironman USA Lake Placid, Ironman Wisconsin, Ironman Florida, Ironman Arizona, Ironman 70.3 California and Florida in January of 2009, it didn’t include the Penticton race.

“WTC is excited to welcome Graham Fraser and the NAS U.S. operational team, which has a tremendous track record putting on some of the finest Ironman Races in the world,” said Ben Fertic, the president of WTC on its website in 2009. “We look forward to their long-term contributions to the quality and growth of future Ironman races.

Judy Sentes, a Penticton city councillor and former president of the Ironman Canada Race Society, who also has close ties to Fraser, said not including Subaru Ironman Canada was part of Fraser’s plan.

That changed earlier this week as WTC advised Fraser that they want all the licences, said Sentes.

“He was not inclined in the beginning to sell the licences back,” said Sentes. “The licences have a life expectancy (some a two-year term and longer). However, WTC said you either sell them back to us or when they expire you have nothing. He was left with no choices.”

WTC couldn’t be reached for comment.

Sentes added that when the Providence Equity Partners took over WTC, the philosophy changed from different people having licenses to run events to them controlling all of them.

“It’s been the intent of WTC for the last many, many months. Graham has not been willing,” she said. “They are the owners. When they say this is the way It’s going to go, they don’t leave you many options. In fact, they don’t leave you any options.”

With the race three weeks away, Sentes doesn’t want to see the celebration to be tarnished with nearly 3,000 athletes registered.

“This is a grand occasion. Again representing the popularity of our location,” she said. “Our grand vistas, our course is beautiful from start to finish. It’s a challenging course.”

As for the future of Subaru Ironman Canada, Sentes said that is to be determined. Sentes said that the city will have a press conference after their Aug. 7 meeting and they might know more then.


Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Toronto Public Health nurse Lalaine Agarin makes preparations at Toronto’s mass vaccination clinic, Jan. 17, 2021. THE CANADIAN PRESS/Frank Gunn
3 deaths, 234 new cases of COVID-19 in Interior Health over the weekend

One death connected to outbreak at Kamloops’ Royal Inland Hospital, where 20 patients and 28 staff have tested positive

Head Brewer Kody Rosentreter, owner Wes Greve and taproom manager Lisa Deleo celebrated North Basin Brewing’s grand opening Jan. 22 and 23, 2020. (Contributed)
Osoyoos’ first microbrewery celebrates grand opening

The brewery hopes to show that the Okanagan is more than just wine country

Once complete, the Ambrosia in Keremeos will house more than 100 seniors, families and those on disability. (LSCSS photo)
Keremeos affordable housing suites coming along

Once complete, Ambrosia will house more than 100 people

Penticton Search and Rescue completed two rescues in succession of each other Saturday, Jan. 23, 2021 afternoon. (PENSAR / Facebook)
Penticton Search and Rescue members execute back-to-back rescues

PENSAR had barely completed their first rescue of the day when they received a second call

(THE NEWS – files)
Snowy days ahead for the Okanagan and Shuswap

The region could get up to 5 cm by Thursday

Crews with Discovery Channel film as an Aggressive Towing driver moves a Grumman S2F Tracker aircraft around a 90-degree turn from its compound and onto the road on Saturday, Jan. 23, 2021. It was the “most difficult” part of the move for the airplane, one organizer said. (Jenna Hauck/ Chilliwack Progress)
VIDEO: Vintage military plane gets towed from Chilliwack to Greater Victoria

Grumman CP-121 Tracker’s eventual home the British Columbia Aviation Museum on Vancouver Island

Heather Barker. (File)
Manslaughter charge laid in Vernon woman’s 2018 death

Shaun Ross Wiebe, 43, faces manslaughter and assault charges related to the death of Heather Barker

Zaudanawng “Jay-Dan” Maran in his Creston home. Hanging on the wall behind him is a logo of Kachin’s Manaw festival. Photo: Aaron Hemens
From Myanmar to Creston: The story of a refugee

In October 2007, Zaudanawng “Jay-Dan” Maran and his friends encountered a woman being sexually assaulted by two Myanmar soldiers.

Kamloops This Week.
48 COVID-19 cases and one death associated with outbreak at Kamloops hospital

One of the 20 patients infected has died, meanwhile 28 staff with COVID-19 are isolating at home

The City of Vernon is sending a letter to the provincial government to request that church be deemed an essential service amid the pandemic. (Brendan Shykora - Morning Star)
Vernon mayor scolded for revealing stance on making church essential

Coun. Scott Anderson calls Cummings’ actions ‘arrogant’

The scene of a serious crash on Highway 33 in Kelowna that killed one and severely injured two others on June 20, 2018. (File)
Driver found guilty of causing death, injury in 2018 Kelowna crash

Travis Ryan Hennessy will face sentencing at a later date

(Michael Rodriguez - Capital News staff)
Downtown stairwell fire suspicious, Kelowna RCMP say

Crews were called to Gotham Nightclub for a report of a stairwell fire

Rolling seven-day average of cases by B.C. health authority to Jan. 21. Fraser Health in purple, Vancouver Coastal red, Interior Health orange, Northern Health green and Vancouver Island blue. (B.C. Centre for Disease Control)
2nd COVID vaccine doses on hold as B.C. delivery delayed again

New COVID-19 cases slowing in Fraser Health region

Kelowna Mayor Colin Basran addresses media from the front steps of council chambers on March 23. (Michael Rodriguez - Capital News)
Kelowna, West Kelowna still looking to opt-out of speculation tax

Mayors say spec tax has missed the mark, revenue largely coming out of Canadians’ pockets

Most Read