The Penticton Vees Junior ‘A’ Hockey Club Monday announced the hiring of Alex Welsman as the new director of corporate partnerships for the organization.
Welsman joins the Vees after two years with Canucks Sports and Entertainment where she worked her way up from an account representative for client services to an account executive for premium client services.
In that role, Welsman worked closely with many other departments within Canucks Sports and Entertainment to develop relationships with current and prospective clients for corporate partnerships in ticketing, media, game presentation and hockey operations.
“Our vision on the business operation of our club is constantly expanding,” Vees head coach, general manager and President Fred Harbinson said in a news release. “As an organization we have expectations and goals that requires a front office that has experience, creativity and tenacity. I am confident the addition of Alex to our staff will bring exciting results.”
Welsman graduated from Simon Fraser University in 2014 with a Bachelor of Arts Degree, majoring in Political Science.
She replaces David Michaud who is finished at the end of the month. Her first day on the job will be Nov. 12.