Athletes cast long shadows at the finish line of Steve Brown’s annual Peach City Classic triathlon in July. (Mark Brett - Western News)

Penticton man goes the (long) distance in sporting events

Steve Brown has a passion for long-distance sporting events both as a competitor and organizer.

Going the distance could be five-time Ironman triathlete and events organizer Steve Brown’s unofficial motto.

Hot on the heels of the successful 37th annual Peach City Classic triathlon, the 68-year-old Penticton man moved on to the 20th edition of one of the most gruelling competitions in the long-distance racing world, the Ultra 520K Canada coming up this weekend.

“I’ve been involved in the sport for 35 years, was the race director of Ironman at one time—either you’ve got a passion for these sort of things or you don’t,” said Brown, a longtime city businessman. “It’s the satisfaction of doing it. You know we put on a great race and people enjoy that and it’s great for the community.”

When asked just how much money the events like the Peach City Classic bring into the community, Brown replied: “Not a clue.”

READ MORE: Steve Brown goes through the paces on the business of racing

Being busy with organizing the events he has not really had time to do the math other than knowing the events bring plenty of people to town.

He’s suggested Travel Penticton actually put together a questionnaire to give to participants, but that hasn’t happened yet.

He estimated it cost about $45,000 to put on the Peach City Classic, with most expenses covered by the entry fees with some minor sponsorship helping as well.

Unlike some of the other similar events, Brown thinks because they are a private operation, the Peach City Classic does not receive any in-kind support from governments.

“We rent the parks, we pay for the highway permits,” he said.

The event was originally run by a non-profit group but when Brown and partner at the time, Jeff Plant, bought the rights to the event four years ago, the status changed.

READ MORE: Downtown Penticton Association calls council comments “outrageous”

He actually got involved with what eventually became Ironman. In the early 80s, he competed in three Ironman Canada races in Penticton and two in Hawaii.

“Winning Ironman is a subjective value, the fact that I finished them all is a win,” said Brown about his placements.

When asked how much longer he plans to continue organizing events Brown replied: “There’s the question of the century. I have to be honest with you, I honestly don’t know.

“Every year you kind of look at it, as another year goes by you think ‘well, maybe I won’t bother’ and then you think if you weren’t doing this what would you be doing and then you go ‘well, yeah I kind of like doing this and it’s probably half a job and the other half is just passion and interest in the sport.”


 

@PentictonNews
newstips@pentictonwesternnews.com

Like us on Facebook and follow us on Twitter.


 MarkBrett
Send Mark Brett an email.
Like the Western News on Facebook.
Follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Penticton Vees lead series 2-0 after 4-1 win over the West Kelowna Warriors

The Vees put up four goals in the final period to win

Fifth annual TRUE Penticton tourism expo to showcase local activities and attractions

Over 50 businesses and event organizers will be at the Lakeside Resort on April 4.

DPA members asked to consider future of downtown

What members want the future to look like, and current developing projects will be topics at the AGM

Top employers give tips to succeed at Black Press Career Fair in Kelowna

The Black Press Extreme Education and Career Fair takes place Mar. 12. at the Rutland Soccer Dome

South Okanagan mayors put their BCHL jerseys on the line

Mayors of Penticton and West Kelowna make a “friendly” wager on the BCHL series outcome.

Developer of RV resort west of Revelstoke ordered to stop selling lots

The Superintendent of Real Estate has serious concerns that buyers may not receive their purchase

Police dog located accused murderer in dumpster near West Kelowna crime scene

Tejwant Danjou’s application to have his impromptu guilty plea removed was accepted by the court

Police dog located accused murderer in dumpster near West Kelowna crime scene

Tejwant Danjou’s application to have his impromptu guilty plea removed was accepted by the court

North Okanagan prays for women of Zimbabwe

World Day of Prayer celebrated in 2,000 Canadian communities, one of 170 countries

Two law enforcement trucks ‘deliberately’ set on fire in northern B.C., RCMP say

Police say they have video evidence of a person in the area of the truck fires

Trans Canada east of Revelstoke to be closed overnight

The highway will reopen at 10 a.m. Feb. 29

Leap Year means we get an extra day in February, so how are you spending it?

People online have a number of suggestions and plans on how they will be spending Saturday

Greta sticker that drew outrage in Alberta not child pornography: RCMP

X-Site Energy Services has denied having anything to do with the stickers

Most Read