Renewed sponsor partnership for SOYSA expanded

Adidas, Soccer Express and the South Okanagan Youth Soccer Association are keeping their partnership intact.

Adidas, Soccer Express and the South Okanagan Youth Soccer Association are keeping their partnership intact.

Having already worked together for five years, the trio had no hesitation in continuing what they have done. SOYSA benefits by receiving money to use towards uniforms from Adidas at a reduced rate.

The intention is trying to bring an international flavor and give kids a great experience. The partnership is expanding by offering a virtual store that will provide Adidas apparel through Soccer Express.

Brad Leitch, owner of Soccer Express, has been providing the organization with uniform kits. With this avenue available, Leitch, a Pinnacles alumnus, said this option will help them see the game grow.

SOYSA is excited about the virtual store.

“It gives our membership opportunities to buy high-end products,” said chairman of SOYSA Tony Patrocinio, adding that they get a percentage of all sales through the website.

Patrocinio said the money will then go back to the programs and academies. It can also be used for coaching, as well as getting uniforms and balls.

To Patrocinio, the partnership has been great.

“They have come on board from the start,” he said. “It has worked well.”

Lorne Loiselle, territory manager, sales and marketing for Adidas, said they look for quality partners with passion and vision to create a culture of soccer. Adidas supports the grass roots level by offering international travelling programs.