Valley First joins Challenge Penticton as title sponsor

Valley First Credit Union joins the Challenge as title for the August triathlon

Valley First increased its support and commitment today to the success of Challenge Penticton Canada by signing on as title sponsor for this year’s event.

Announced this morning by Valley First president Paulette Rennie, the 2014 triathlon which takes place on Aug. 24, will be known as Valley First Challenge Penticton Canada.

“I couldn’t be happier with this partnership,” said Rennie. “It’s the perfect fit for Valley First. We’ve become well-known for leading exciting new initiatives and Challenge has brought a fresh new approach in multi-sport to the South Okanagan.”

Valley First’s title sponsorship of Challenge Penticton Canada is an extension of the Penticton-based financial institution’s support in 2013. Last year, Valley First presented the post-event athlete and volunteer awards banquet in addition to arranging on-course aid station volunteers.

Check the Western News for more on this story.