Randy Estrada holds up his chicken sandwiches at a Popeye’s in Kyle, Texas, Thursday, Aug. 22, 2019. The much-hyped chicken sandwich will go on sale Canada-wide on Monday, after trial launches in Edmonton and southern Ontario earlier this year. THE CANADIAN PRESS/AP-Eric Gay

Randy Estrada holds up his chicken sandwiches at a Popeye’s in Kyle, Texas, Thursday, Aug. 22, 2019. The much-hyped chicken sandwich will go on sale Canada-wide on Monday, after trial launches in Edmonton and southern Ontario earlier this year. THE CANADIAN PRESS/AP-Eric Gay

Popeyes to roll out viral chicken sandwich Canada-wide amid physical distancing

Popeyes has launched an ambitious expansion in the Canadian market in the last five years.

Popeyes’ much-hyped chicken sandwich will go on sale Canada-wide on Monday, after trial launches in Edmonton and southern Ontario earlier this year.

The sandwich made headlines for rapidly selling out after it was released in the U.S. last year. But unlike last year’s U.S. frenzy, the Canadian launch requires crowd control as the COVID-19 pandemic keeps restaurant capacities limited.

Popeyes Canada general manager Rob Manuel said franchisees will add physical distancing stickers both inside and outside restaurants to better direct customers while complying with pandemic-related public health measures. Manuel said the sandwich will also be available through food delivery apps at its Sept. 14 launch.

Although hiring is left to franchise owners, Manuel said shop owners are being encouraged to hire full-time staffers if needed, to deal with increased demand.

Popeyes has launched an ambitious expansion in the Canadian market in the last five years. Of its 230 locations, 100 were added in the past four years.

Popeyes, which is owned by Tim Hortons-parent company Restaurant Brands International Inc., is one of several restaurants trying to woo Canadian consumers with new fried chicken offerings. Chick-fil-A drew crowds when it opened a Toronto location last year and KFC launched its own Famous Chicken Sandwich on Sept. 7, touting a version with Canadian chicken available only in Canada.

Now restaurants, like many businesses, are trying to bring in customers as the COVID-19 pandemic has pressured business. RBI said in August that last quarter’s sales were down 31 per cent year over year, with fewer office workers grabbing morning coffees at Tim Hortons. The upside: Popeyes drive-thru sales across all regions were up 100 per cent during the second quarter, outperforming sister-brands Burger King or Tim Hortons.

Despite RBI’s ties to Canada, Manuel said Popeyes is taking its cues from the U.S. market, more so than the Tim Hortons audience, when it comes to the Canadian sandwich launch.

The sandwich – a battered, breaded white meat chicken breast fillet, pickles, plain or spicy mayonnaise, and brioche bun – was met with critical acclaim in the U.S., with Time magazine writing it was “worth the hype,” even if it was in-line with similar offerings from other fast-food chains.

Manuel said trials – one in Edmonton, one in southern Ontario, and a pre-release to 144 lottery winners this weekend – have given the chain a good idea of what level of demand they can expect. On a big day, a Popeye’s in Edmonton saw 1,600 sandwich orders, 10-times the level for the old sandwich recipe, Manuel said.

“The Canadian market, for us, is one of our faster growing markets already. We think the chicken sandwich will continue that momentum,” Manuel said.

READ MORE: Want a latte? Bring a mask: Starbucks to make face coverings mandatory in Canada

Anita Balakrishnan, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

fast food

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The Town of Oliver is lobbying for funds to fix part of an irrigation system damaged by a rock slide last year that would have a huge impact on farmers and the entire region. File photo
Province to finish funding for Oliver irrigation system repairs

The irrigation system was damaged after a rockslide in 2016

Theo's now delivering to Summerland
Penticton Greek restaurant now delivering to Summerland

Theo’s restaurant is the first to deliver food to Summerland in their ‘Squidmobile’

The Vees are on their fourth straight win as they head into game five of Pod Season on Sunday. (Cheri Morgan Photography)
Penticton Vees keep winning streak alive with 5-3 win

The Vees are now 4-0 to start the BCHL pod season

Penticton Christian School. (Facebook)
COVID-19 exposure at Penticton independent school

The exposures are the latest in a quickly growing list in the Interior

Participants are encouraged to light a candle and watch the streamed event from home as speakers honor the lives of those lost to overdose from Gyro Bandshell in Penticton April 14, 2021. (Facebook photo)
Vigil for 5th anniversary of B.C. overdose crisis to be held in Penticton

To honor the lives lost to the overdose crisis and bring a call of action to policymakers

B.C. Health Minister Adrian Dix and Premier John Horgan describe vaccine rollout at the legislature, March 29, 2021. (B.C. government)
1,262 more COVID-19 infections in B.C. Friday, 9,574 active cases

Province’s mass vaccination reaches one million people

This illustration provided by the Centers for Disease Control and Prevention in January 2020 shows the 2019 Novel Coronavirus.[CDC]
More COVID-19 exposures reported at schools in Kelowna

Interior Health added additional schools and dates to their list of exposures

A vehicle that was driven through the wall of a parkade at Uptown Shopping Centre and into the nearby Walmart on April 9 was removed through another hole in the wall later that night. (Photo via Saanich Police Department and Ayush Kakkar)
Vehicle launched into B.C. Walmart removed following rescue of trapped workers

Crews cut new hole in parkade wall to remove vehicle safely

Four members with Divers for Cleaner Lakes and Oceans were out at Cultus Lake on March 28 and 29 hauling trash out of the waters. (Henry Wang)
PHOTOS: Out-of-town divers remove 100s of pounds of trash from Cultus Lake

Members of Divers for Cleaner Lakes and Oceans hauled out 470 pounds of trash over two days

As of Saturday, April 10, people born in 1961 are the latest to be eligible for a COVID-19 vaccine. (Black Press files)
B.C. residents age 60+ can now register to get their COVID-19 vaccine

Vaccine registration is now open to people born in 1961 or earlier

A new saline gargle test, made in B.C., will soon be replacing COVID-19 nasal swab tests for kids. (PHSA screenshot)
Take-home COVID-19 tests available for some B.C. students who fall ill at school

BC Children’s Hospital plans to provide 1,200 kits to Vancouver district schools this April

Sun Peaks is tracking rising COVID-19 cases. (Kamloops This Week Photo)
Sun Peaks sees spike in COVID-19 cases at end of ski season

On April 9, there were 15 positive cases confirmed.

Ruming Jiang and his dog Chiu Chiu are doing fine following a brush with hypothermia that saw several people work together to get them out of the Fraser River near Langley’s Derby Reach Park on March 25, 2021 (Special to the Advance Times)
Man finds men who rescued him from drowning in B.C.’s Fraser River

A grateful Ruming Jiang says he will thank them again, this time in person when the pandemic ends

Winter driving conditions returned to the Coquihalla Highway on April 10. (ICBC image)
Coquihalla motorists warned of fresh snow

Five to 10 cm of snow is expected today for the mountain highway.

Most Read