Should companies take a public stance on racism, sexism?

About half of Canadians think so, according to a recent Ipsos survey – just one month after Nike puts focus on Colin Kaepernick

Companies are no longer in the clear when it comes to avoiding social issues, as a new poll suggests that more than half of Canadians calling for corporations to take a stance on sexism and racism.

According to the Ipsos survey, published last week, 54 per cent of Canadians support companies taking a public stance – more than double those that don’t. Meanwhile, roughly 26 per cent said they were neutral on a company’s decision.

The poll comes one month after Nike took a gamble in associating with ex-NFL quarterback Colin Kaepernick – a decision business analysts has said paid off with increased sales figures. That’s despite some former Nike customers taking to social media to participate in a #justburnit campaign which involved people burning and cutting the logo off their shoes.

READ MORE: Colin Kaepernick’s Nike deal prompts #justburnit reaction on social media

READ MORE: LeBron says in Kaepernick reference: I stand with Nike

But long before Kaepernick took a knee to protest, Ipsos pollsters say younger Canadians were looking for a greater focus on social issues.

“They rank ‘social inequality’ as a top concern; support fairness and equality regardless of sexual orientation, race or gender, and say there are other ways they can get involved in society beyond voting,” the Ipsos survey findings read.

When asked if companies should take a public position on social issues like racism or sexism, men and women were both split with 54 and 55 per cent agreeing, and 22 and 17 per cent disagreeing.

By age, millennials were most in favour, with 57 per cent agreeing and 19 per cent disagreeing. Roughly 54 per cent of baby boomers agreed, with 20 per cent against the idea. While 50 per cent of Generation X respondents supported the move, 29 per cent remained neutral.

By province, B.C. and Atlantic provinces were most in favour, at 58 and 61 per cent.

Meanwhile, Alberta respondents were least likely to support companies in their public stance on social matters, at 49 per cent.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Short notice for Keremeos residents for Highway 3 paving

The Village of Keremeos is advising residents today because of the short notice

Premier releases details on Keremeos affordable housing project

The proposed project will be designed to include one-, two- and three-bedroom units

Penticton Vees trade captain Rizzo days after NHL draft

The Penticton Vees announced they traded 2001-born forward Massimo Rizzo

Chance of showers and thunderstorm for Okanagan-Shuswap-Similkameen

Mostly cloudy day for the Okanagan-Shuswap and Similkameen regions

Penticton resident celebrates 105th birthday

Roberta Mabel Graham is a resident at Athens Creek Retirement Lodge

Ride Don’t Hide Penticton sees record turnout

The seventh year of the event also saw the first Stride Don’t Hide walk

Should B.C. get rid of Daylight Saving Time?

The province wants to know, as state governments down south make the move

Air Canada reviewing how crew left sleeping passenger on parked plane

In a Facebook post, the woman said she woke up ‘all alone’ on a ‘cold dark’ aircraft

Canadians crash out of Women’s World Cup in 0-1 loss to Sweden

Canada missed a chance to tie the game on a penalty shot

Four-year-old boy assaulted at B.C. soccer game

It happened at a weekend tournament in Ashcroft

AquaHacking Challenge comes to Okanagan to help address water issues

Between 2015 and 2018, the program has resulted in 12 active startups with 75 per cent still active

Mudslides expected to keep Shuswap road closed for at least three days

Alternate route Celista-Blueberry Forest Service Road, accessible by four-by-four vehicles

Memorials set up to honour Antarctica explorer

In 1913, two memorials in Summerland honoured Naval Officer Robert Scott

Multiple crashes slow traffic on Coquihalla south of Kamloops

Drivers are expected to be stuck for up to 90 minutes

Most Read