Melanie Teed-Murch, President of Toys ‘R’ Us and Babies ‘R’ Us Canada, says some Americans have been crossing into Canada to shop since the U.S. parent chain shut down. Dan Ferguson Langley Times

Bright future for Canadian Toys ‘R’ Us stores, president says during B.C. visit

Americans are coming north to shop since the U.S. chain went under

“Business is good,” said Melanie Teed-Murch, president of Toys “R” Us and Babies “R” Us Canada.

She was being interviewed in the Langley Toys “R” Us store, a few weeks after a deal was completed to keep the Canadian chain of toy stores in business despite the shutdown of the U.S. parent company of the same name.

“They (Toys “R” Us in the U.S) closed their door on June 29 and it is no more,” she said.

Since then, Teed-Murch said, some former shoppers of the American stores have been coming north.

“We have lots of U.S. customers writing to us and crossing borders (to shop).”

On June 1, Toys “R” Us (Canada) Ltd. closed a deal with Fairfax Financial Holdings Ltd. to buy the chain, which operates over 80 stores and employs more than 4,000 people.

“We’re Canadian owned and operated,” Teed-Murch said.

“We’re here to play and we’re here to stay.”

Among Canadian customers, there has been some confusion about the fate of the two chains, Teed-Murch said, stressing the Canadian stores are doing well.

“The financial situation is bright,” she said.

“(The fact that) we’ll be reinvesting in our stores is what Canadian customers need to know.”

The Langley store happens to be the first new-concept store opened by Toys “R” Us Canada, a “customer centric”layout that will be applied to 40 other stores in coming weeks, Teed-Murch said.

The format includes dedicated play areas, interactive stations for kids and mobile pay, part of an “omnichannel strategy” to connect to customers wherever, whenever and however they want through the chain’s online webstore, mobile and store shopping experience.

“It’s onwards and upwards,” Teed-Murch says.

In announcing the deal with Fairfax Financial, the Canadian chain said it remained committed to its philanthropic initiatives, such as the Starlight Dashes across Canada where seriously ill children from the Starlight Children’s Foundation get three minutes to race around the store and fill their carts with toys.

READ MORE: VIDEO: Nine-year-old Charlie-Anne loads up at Langley toy store

READ MORE: VIDEO: A Langley toy store lets a young cancer patient load up

When Toys “R” Us in the States announced it was looking to sell off its Canadian subsidiary as part of its bankruptcy proceeding, Toys “R” Us Canada issued a statement that its business was managed in Canada, operated autonomously from the U.S. operations, and had a “strong cash and liquidity position.”

All customer programs like Baby Registry, “R”Club loyalty and wish list continued to operate.

Gift cards purchased in Canada can be redeemed anytime online and in any store location across the country.



dan.ferguson@langleytimes.com

Like us on Facebook and follow us on Twitter

Just Posted

VIDEO: This is what buying legal pot in B.C. looks like

Take a look inside B.C.’s first and only legal pot shop located in Kamloops

Athlete of the week: Ryan McMillan

Ryan McMillan is the Canadian Tire/Penticton Western News athlete of the week

Okanagan RCMP look for owners of various keys located during arrest

RCMP seek to reunite the owners of various keys found at the arrest of suspects in a stolen vehicle.

Okanagan child and youth development centre honours valued supporters

The OSNS Child and Youth Development Centre hosted annual sponsor appreciation evening

Intersection getting safety upgrade

Be prepared for traffic changes in Penticton’s industrial area

Mellow opening to B.C.’s only legal pot shop

About five people lined up early for the opening of the BC Cannabis Store in Kamloops.

VOTE: Nature in Focus reader’s choice photo contest

The Penticton Western News Reader’s Choice photo contest

Who’s running in Penticton’s election?

Candidates for the Penticton municipal and school board election

Jagmeet Singh says marijuana pardons are not enough

Trudeau government will streamline pardon process for Canadians convicted of simple possession of marijuana in the past

BC Ferries begins taking debit in two-month pilot project

Company is giving customers option to use Interac on two-month trial on select vessels

Caregivers banned from smoking, growing cannabis around children-in-care: MCFD

Ministry has limited cannabis use for caregivers, stating it may “pose a risk to children and youth.”

Cheaper strains sell out within minutes on online BC Cannabis Store

Province says new strains will become available in the coming months

Only 40% of B.C. car dealerships have electric cars available: report

Researchers found buyers frustrated at the lack of options

Most Read