Melanie Teed-Murch, President of Toys ‘R’ Us and Babies ‘R’ Us Canada, says some Americans have been crossing into Canada to shop since the U.S. parent chain shut down. Dan Ferguson Langley Times

Bright future for Canadian Toys ‘R’ Us stores, president says during B.C. visit

Americans are coming north to shop since the U.S. chain went under

“Business is good,” said Melanie Teed-Murch, president of Toys “R” Us and Babies “R” Us Canada.

She was being interviewed in the Langley Toys “R” Us store, a few weeks after a deal was completed to keep the Canadian chain of toy stores in business despite the shutdown of the U.S. parent company of the same name.

“They (Toys “R” Us in the U.S) closed their door on June 29 and it is no more,” she said.

Since then, Teed-Murch said, some former shoppers of the American stores have been coming north.

“We have lots of U.S. customers writing to us and crossing borders (to shop).”

On June 1, Toys “R” Us (Canada) Ltd. closed a deal with Fairfax Financial Holdings Ltd. to buy the chain, which operates over 80 stores and employs more than 4,000 people.

“We’re Canadian owned and operated,” Teed-Murch said.

“We’re here to play and we’re here to stay.”

Among Canadian customers, there has been some confusion about the fate of the two chains, Teed-Murch said, stressing the Canadian stores are doing well.

“The financial situation is bright,” she said.

“(The fact that) we’ll be reinvesting in our stores is what Canadian customers need to know.”

The Langley store happens to be the first new-concept store opened by Toys “R” Us Canada, a “customer centric”layout that will be applied to 40 other stores in coming weeks, Teed-Murch said.

The format includes dedicated play areas, interactive stations for kids and mobile pay, part of an “omnichannel strategy” to connect to customers wherever, whenever and however they want through the chain’s online webstore, mobile and store shopping experience.

“It’s onwards and upwards,” Teed-Murch says.

In announcing the deal with Fairfax Financial, the Canadian chain said it remained committed to its philanthropic initiatives, such as the Starlight Dashes across Canada where seriously ill children from the Starlight Children’s Foundation get three minutes to race around the store and fill their carts with toys.

READ MORE: VIDEO: Nine-year-old Charlie-Anne loads up at Langley toy store

READ MORE: VIDEO: A Langley toy store lets a young cancer patient load up

When Toys “R” Us in the States announced it was looking to sell off its Canadian subsidiary as part of its bankruptcy proceeding, Toys “R” Us Canada issued a statement that its business was managed in Canada, operated autonomously from the U.S. operations, and had a “strong cash and liquidity position.”

All customer programs like Baby Registry, “R”Club loyalty and wish list continued to operate.

Gift cards purchased in Canada can be redeemed anytime online and in any store location across the country.



dan.ferguson@langleytimes.com

Like us on Facebook and follow us on Twitter

Just Posted

Blaze near Olalla grows to 527 hectares

The Old Tom Creek fire that started Aug. 15 is burning near Keremeos

Chance of showers may not be enough to rid Okanagan of smoke

Wind and chance of thunderstorms competing factors in this week’s forecast

Darke Lake residents under evacuation alert

Fire crews battling wildfire in rural community west of Summerland

Second annual Punjabi Mela Festival goes Sunday

Organizers of this year’s Punjabi Mela Festival hoping to top the $15,000 raised last year.

Penticton businessman planning run for council

Jason Cox making “worst kept secret in Penticton” official

Filmmaker captures the smoke that enveloped the Shuswap

Check out this video of the haze that blanketed the Salmon Arm

Former B.C. premier Christy Clark criticizes feds for buying pipeline

The $4.5 billion purchase of Kinder Morgan’s Trans Mountain pipeline second worst decision, she said

Williamson the buzz as Vernon Vipers open camp

Talk around training camp Monday at Kal Tire Place was all about Jagger Williamson.

‘Takes more courage to fail’: B.C. ultra-marathon swimmer reflects on cancelled try at record

Susan Simmons halted her swim from Victoria to Port Angeles and back because of hypothermia

Animals moved from B.C. Interior shelters to make way for pets displaced by wildfires

The Maple Ridge SPCA houses animals to make space for pets evacuated from B.C.’s burning interior.

Spokane man enlists 500,000+ box fans to blow wildfire smoke back to B.C.

Spokane man Caleb Moon says he’s had enough with smoky skies from B.C.’s forest fires blanketing his city

Feds agree to look at easing jury secrecy as part of review

At issue is a law that forbids jurors from talking about closed-door deliberations

Forest fuel work needed to slow wildfires, B.C. premier says

Defence Minister Harjit Sajjan joins John Horgan for tour

Most Read