Canadian households with streaming TV expected to eclipse cable, satellite next year: report

Report predicts 32% of households will not have a traditional TV subscription by end of next year

The Netflix app is shown on an iPad in Baltimore on March 19, 2018. (THE CANADIAN PRESS/AP, Patrick Semansky)

The number Canadian households paying for at least one streaming video service will eclipse traditional TV subscribers for the first time next year, predicts an annual report on consumer habits.

Convergence Research Group says the growing popularity of an array of streaming options — ranging from Netflix and Crave to sports platform DAZN (pronounced da-zone) — is leading to a gradual shift in where viewers invest their entertainment dollars.

READ MORE: Apple announces its long-awaited streaming TV service

While many households subscribe to both options, the report estimates that about 32 per cent of Canadian households will not have a traditional TV subscription by the end of next year — an increase of about two percentage points from 2018.

Convergence Research president Brahm Eiley said the Canadian adoption of streaming offerings has been slower than in the United States, in part because Canadian audiences have less than half the streaming options Americans do.

Traditional outlets, particularly cable TV and satellite across Canada, have seen a downturn in subscribers of roughly two per cent each year since 2015, the report says.

Last year, Canadian TV subscribers declined by 204,000, and another 253,000 cancellations are expected this year, the report says.

The report also estimates that Canadian revenue for streaming video services grew 33 per cent to $1.12 billion, with forecasts on track for it to reach $1.51 billion in 2019.

The Canadian Press

Like us on Facebook and follow us on Twitter

Just Posted

Canada Forces Snowbirds making quick trip to Penticton

Planes will be touching down at the Penticton airport to refuel

Theft remains top call for RCMP service in Penticton

Supt. Ted De Jager highlighted some of the statistics his detachment has seen

South Okanagan could be home to the area’s next craft brewery

A public hearing about the proposed brewery will take place at Penticton city hall on Aug. 6

Okanagan society sends seniors, shut-ins on boat excursions

Okanagan Quality Life Society has been providing Okanagan Lake boat rides for nearly 30 years

A rainy July is normal for the Okanagan

Rainy days in July haven’t been seen since before 2014

VIDEO: Plant-based burgers may not be as healthy as they seem

Both the Impossible and Beyond Burger have more saturated fat than beef burgers

Olympic softball qualifier gets $150K boost from provincial government

2019 Americas Qualifier to be held in Surrey from Aug. 25-Sept. 1

Gas price inquiry questions Trans Mountain capacity, company denies collusion

The first of up to four days of oral hearings in the inquiry continue in Vancouver

Okanagan woman heads up college foundation board

Gladys Fraser of Vernon brings experience to role as chair of Okanagan College Foundation board

Stolen car now returned to Summerland dealership

Vehicle was stolen on same day as attempted carjacking incident

‘Benzos’ and fentanyl a deadly cocktail causing a growing concern on B.C. streets

Overdoses caused by benzodiazepines can’t be reversed with opioid-overdose antidote naloxone

Rock the Lake music festival in Okanagan nears Saturday night sellout

Aug. 10th show is nearly sold out and three-day weekend passes are almost gone as well

Police recover $12,700 in stolen pet food from North Shuswap property

Chase RCMP execute third search of property where stolen vehicles, illegal firearms seized

Hergott: Medical cannabis and ICBC

ICBC might start reimbursing the expense of cannabis just like they do for prescription medications

Most Read