Products of the Okanagan Valley and B.C. will be the focus of Urban Market , opening in the Dogtown Café in Penticton.
Supporting local farmers and producers, the partnership, which includes LocalMotive Organic Delivery, will offer a range of quality foods not currently available in the downtown core.
“The vision of the store is to give people an opportunity to keep purchasing quality local ingredients, outside the seasonal Saturday farmer’s markets,” said Dogtown Coffee Co. owner Corrie Corfield.
She said the vision of Dogtown, since they started the original café in Okanagan Falls in 2012, has been to build “community with every cup.”
LocalMotive is another company originating from Okanagan Falls, which sources local seasonal produce from farmers in the Okanagan and Similkameen Valleys.
“One of the biggest challenges for local farmers is finding a receptive market for their products, and a distribution channel to make it logistically feasible,” said owner Thomas Tumbach. “We have been looking at setting up an operation like this for years, but it wasn’t until the option of this partnership with Dogtown came up that we were willing to jump in.”
The market will also offer a range of in-house items including fresh pasta and sauces, take home meal options, spices and sauces.
Urban Market will be open starting Dec. 2 from 9 a.m. to 6 p.m. Regular business hours are Monday to Friday 9 am. to 6 p.m., Saturday from 9 a.m. to 4 p.m. and closed Sunday. A grand opening event will occur on Dec. 6 from 9 a.m. to 4 p.m.