Marketing bootcamp helps build local business

Team of experts are behind the one-day intensive marketing classes that is held in Kelowna.

George Affleck

Small business and non-profit organizations around British Columbia are struggling to get noticed in an extremely competitive market.

A one-day marketing bootcamp, held in Kelowna on Feb. 29, is offering assistance.

“Marketing is often an afterthought for small businesses, but it shouldn’t be,” said George Affleck, the president and CEO of Curve Communications, a Vancouver-based marketing agency. “Without the proper strategy, companies can’t stand out from the competition.”

Affleck and a team of experts are behind the one-day intensive marketing classes, which will teach participants how to jumpstart their marketing campaigns and build their brands. Affleck is a former journalist and Curve’s founder and CEO. He’s also the author of Buzz: How to Grow Your Small Business Using Grassroots Marketing. With more than 15 years in the industry, Affleck has developed what he believes is a fail-safe grassroots marketing model that can help launch or create awareness about any business. Affleck described his Buzz Formula – a marketing method he has honed over the years at the workshops.

“Unlike other courses, these marketing bootcamps won’t take a generic, catchall approach,” Affleck said. “Before participants even set foot in the training room, we will evaluate their existing online presences – from websites to social media.”

He is joined by Amanda Bates and Stephen Johnson. Bates is Curve’s vice president, brings more than 20 years of experience in journalism to the workshops.

Johnson is a master of Google search algorithms, pay-per-click campaigns and search engine optimization (SEO). He works behind the scenes to make marketing efforts stand out from the competition.

Business owners will learn how to manage their SEO, Google AdWords and Facebook advertising too.

“I’ll take participants on a tour of search engines and reveal how companies can profit from them,” Johnson said.

Participants will discover how to create ads for print, radio, television and online, write compelling content, and harness the power of email marketing while adhering to Canadian anti-spam laws.

Curve has years of experience in media buying and will show workshop participants how to negotiate ad placement, create promotional campaigns, foster community relations, place corporate donations and develop strategic pitches for journalists.

“I received countless pitches as a producer, but many of them lacked research and newsworthiness,” Bates said. “Journalists are busy and don’t have time to figure out what you’re trying to say. We know how to get their attention.”

Bootcampers will receive a free copy of Buzz and an hour-long complimentary one-on-one session with Affleck, Bates or Johnson.  The Western News is also partnering with Curve Communications and will offer ad bundle discounts to all those who register for the Marketing Bootcamp.

Contact Kerry Slater at kerry@curvecommunications.com to register for the bootcamp.

 

Just Posted

Vernon road closed again following landslide

The road that was reopened Thursday morning was closed again Friday following geotechnical engineer report.

Update: RDOS to hear update at noon about Keremeos rock slide

The slide occurred Friday March 22, at about 8 p.m. between Red Bridge and Standing Rock

Rock slide forces rural Keremeos residents to leave their homes

Witness describes boulders bigger than her car

BREAKING: Highway 3 near Keremeos closed due to rockslide

Highway 3 just west of Keremeos is closed as of 8:44 p.m.… Continue reading

Okanagan-Shuswap weather: goodbye sun, hello rain

Environement Canada forcasts clouds and rain for the weekend and beyond

Stolen Bentley spotted going wrong way down highway found in Summerland

The car has been recorded going the wrong way on the Coquihalla, found two days later

Province announces $18.6 million for B.C. Search and Rescue

The funding, spread over three years, to pay for operations, equipment, and training for

Vernon road closed again following landslide

The road that was reopened Thursday morning was closed again Friday following geotechnical engineer report.

Late-season wave of the flu makes its round in B.C.

BC Centre for Disease Control reported 50 per cent jump in flu cases in first weeks of March

Tofino’s housing crisis causing some to seek shelter at the local hospital

Tofino’s housing crisis is pushing the town’s ‘hidden homeless’ population into the forefront.

Sentencing judge in Broncos crash calls for carnage on highways to end

Judge Inez Cardinal sentenced Jaskirat Singh Sidhu to eight years

2 fires in Victoria caused by cigarettes prompts warning from deputy fire chief

Two separate fires caused by cigarette butts were avoidable

Kelowna youngsters grab tournament win in U.S.

The Kelowna Storm won the under-8 Shamrock Showdown Hockey Tournament in Spokane

Wildlife activists slam B.C. business, clubs for ‘wolf-whacking’ contests

Chilcotin Guns, Creston Valley Rod and Gun Club and West Kootenay Outdoorsmen Club under fire

Most Read