Trevor Guerard grew up in his family business in Penticton starting with warehouse and daily chores in the store at the age of 13.

Trevor Guerard grew up in his family business in Penticton starting with warehouse and daily chores in the store at the age of 13.

Small Business Week: Guerard’s is truly a family business

Furniture store has been serving Penticton for over 70 years.

Trevor Guerard literally grew up in his families furniture business in Penticton.

From the warehouse and helping with deliveries and general chores at the age of 13, to all aspects of running the business today as the assistant manager of Guerard’s Fine Furniture.

“It probably hasn’t changed as much as many other industries have since the mid-1940s when our store first opened its doors,” said Guerard. “Furniture is, and has always been, about merging utility and style.”

It remains as unflappable as the customer service they provide and the backbone of being a small business owner along with having reliable staff that they treat well.

“(My father) helped put us on the map in the South Okanagan as a quality store selling a broad range of well-branded, nationally trusted products. Despite this, I think he would argue that it’s really your employees that make it all possible at the end of the day — and he’s probably right about that,” said Trevor.

One of their goals has to remain competitive with their pricing, or lower than prices on the same products from other retailers.

“Also, despite being a small business I think our services extend beyond what one might find online or from a big box store,” said Trevor.

In addition to that, Guerard’s provides free decorating consults and everything they deliver is inspected and set up in-home to the customer’s satisfaction.

“I couldn’t say enough about the team we have right now and I think it’s a combination of that personal service, consistent quality and reasonable pricing that’s kept this business competitive over the years,” he said.

While they are known for the philosophy they have held so close for  over 70 years, being a successful small business also means they have to be flexible to follow trends that their customers ask for, whether that is in home design or making an array of colours available.

“Recently the big trend in furniture has been customization. Designer fabrics and customized dimensions are allowing people to achieve their desired look without sacrificing valuable space or comfort,” said Trevor.

Learning the business philosophy passed down through his family mixed with new challenges in customer retention and being flexible enough to keep up with trends without sacrificing what they believe in, keeps Trevor proud to be a small business owner with deep ties to the city. That, and the lifestyle one lives in Penticton isn’t all too shabby either.

“I loved growing up in Penticton and love living here now. I spent most of my 20s living and working elsewhere so having the opportunity to come back here, enjoy all that this region has to offer and positively contribute to the community is amazing,” said Trevor. “I think Penticton has a bright future and I just hope to be a small part of the evolution of the region.”


Just Posted

Fruit farmers in the Okanagan and Creston valleys are in desperate need of cherry harvesters amid COVID-19 work shortages. (Photo: Unsplash/Abigail Miller)
‘Desperate’ need for workers at Okanagan cherry farms

Fruit farmers are worried they’ll have to abandon crops due to COVID-19 work shortages

(File photo)
Penticton not holding Canada Day activities out of respect for Indigenous people

Cities across B.C. are cancelling the holiday after an increased spotlight on Canada’s dark history

Police are asking for public assistance in locating Anthony Graham who has been charged with the murders of Kamloops brothers Carlo and Erick Fryer. (RCMP photo)
2 Penticton-area men charged with Kamloops brothers’ double homicide

Brothers Erick and Carlo Fryer were found deceased in May in Naramata

JAK's Liquor Store in Penticton will be donating 10 per cent of its sales on Saturday, June 19, to the Penticton Salvation Army Food Bank. (Photo from
Stock up your liquor cabinet and support the Penticton food bank

Jak’s beer and wine store is donating a portion of sales to local food banks Saturday

The illegal open fire above Naramata continues to smoke on Friday, June 18. The fire was left to burn itself out by BC Wildfire. (Monique Tamminga - Western News)
Illegal open burn in Naramata will be left to smoke

BC Wildfire could not confirm whether the property owner had been fined

A small pod of Pacific white-sided dolphins pass by close to shore in Campbell River June 16, 2021. Still capture from video courtesy of Kimberly Hart
VIDEO: Dolphin sunset captured from Vancouver Island shore

Spectacular setting for view of travelling pod of Pacific white-sided dolphins

Earls On Top at 211 Bernard Avenue in Kelowna. (Google Maps photo)
Downtown Kelowna’s Earls ordered closed after COVID-19 transmission

Earls on Top on Bernard Avenue will be closed from June 18 to June 27

A motorycle crash has been reported on Westside Road. (Google Maps)
UPDATE: Westside Road reopened following motorcycle crash near Vernon

AIM Roads advises drivers to expect delays due to congestion

Dereck Donald Sears. (Contributed/Crimestoppers)
Murder charge laid in relation to suspicious Kelowna death

Dereck Donald Sears is charged with second-degree murder in the death of Darren Middleton

Albert Health Minister Tyler Shandro and Alberta Premier Jason Kenney unveil an opening sign after speaking about the Open for Summer Plan and next steps in the COVID-19 vaccine rollout, in Edmonton, Friday, June 18, 2021. THE CANADIAN PRESS/Jason Franson
Alberta 1st province in Canada to lift all COVID-19 public health restrictions

70.2% of eligible citizens 12 and older in the province have received a dose of the vaccine

Fraser Health registered nurse Ramn Manan draws a dose of the Pfizer COVID-19 vaccine into a syringe at a walk-up vaccination clinic at Bear Creek Park, in Surrey, B.C., on Monday, May 17, 2021. THE CANADIAN PRESS/Darryl Dyck
‘Honour our fathers’ with COVID-19 vaccine protection, B.C. urges

109 new cases Friday, 75 per cent of 12 and up immunized

(Paul Henderson/ Chilliwack Progress)
Trutch Avenue in Chilliwack to be renamed to remove racist taint

New name to have Indigenous significance as Chilliwack takes new step toward reconciliation

Canadian Prime Minister Justin Trudeau is seen during a joint news conference following the EU-Canada Summit, in Brussels, Belgium, Tuesday June 15, 2021. Trudeau says Canada is on track now to have 68 million doses delivered by the end of July, which is more than enough to fully vaccinate all 33.2 million Canadians over the age of 12. THE CANADIAN PRESS/Adrian Wyld
Vaccine deliveries enough to fully vaccinate all eligible Canadians by end of July

Three in four eligible Canadians now have their first dose, nearly one in five fully vaccinated.

Most Read