Tourism campaign receives TOTA award

A marketing campaign to win a dream vacation by Penticton and Wine Country Tourism has earned an award.

A marketing campaign to win a dream vacation by Penticton and Wine Country Tourism has earned an award.

The Thompson Okanagan Tourism Association gave out the award for a marketing campaign over $15,000 at its annual tourism summit last week in Sun Peaks. The award recognizes “a creative, comprehensive and innovative marketing campaign that has resulted in increased tourism revenue.”

The win a dream vacation campaign, promoted on Global BC TV through Penticton and Wine Country Tourism’s website and social media avenues as well as other online marketing efforts, invited contest entrants to design their own perfect Penticton vacation.

“We knew this campaign was special when we launched it and the results were pretty sensational,” said Jessie Campbell, tourism marketing manager for Penticton.

Campbell said the campaign drew the highest number of entries of any contest the organization has administered to date and was in the top percentile of all contests ever run on Global BC. It also resulted in a major spike of interest in Penticton, according to data from the www.tourismpenticton.com website. This helped Penticton reach its targeted growth for tourism in 2011, despite a challenging economy.

Just Posted

Young PIB man skips jail time for grad party assault

Aaron Jack-Kroeger was sentenced to a 15-month conditional sentence in Penticton’s courthouse

Angels at The Mule

Penticton nightclub introduces angel shots for safety

Honesty turns to harsher jail sentence for Penticton man

Jakob Holmes kicked a cop in the face while she was on the ground after she attempted to arrest him

Update: Fire at Osoyoos business believed to have started on lower level

A fire started on Sunday night at the East Indian Meat Shop and fruit stand

Tagger causes $30,000 damage

Penticton looking for help finding person responsible for graffiti

Testing the Google Arts & Culture app

Going face to face with art

Back to work: U.S. government shutdown ends after Democrats relent

Short-term spending measure means both sides could see another shutdown stalemate in three weeks

Man lives despite malfunctioning defibrillator at B.C. arena

A middle-aged man went into cardiac arrest after at game at Pitt Meadows Arena last Wednesday.

Cause of Northern B.C. seaplane crash released

TSB releases report on seaplane crash during a water landing in 2016 near First Nations community

Vancouver police crack down on pop-up pot vendors

Officers raided merchants’ tables on Robson Square late Sunday

Dryer explosion at Teck Elkview Operations

Locals report hearing loud bang

Bell Media, NFL take appeal over Super Bowl ad rules to top court

At issue is a ban on substituting American ads with Canadian ones during the game’s broadcast

Crown seeks 4.5 years jail for B.C. woman convicted of counselling tax evasion

Debbie Anderson the latest from group to face jail for teaching debunked ‘natural person’ theory

UPDATE: Brother of B.C. teen killed by stray bullet says the death left a void

Alfred Wong, 15, was gunned down in Vancouver while on his way home from dinner with his family

Most Read