Tourism campaign receives TOTA award

A marketing campaign to win a dream vacation by Penticton and Wine Country Tourism has earned an award.

A marketing campaign to win a dream vacation by Penticton and Wine Country Tourism has earned an award.

The Thompson Okanagan Tourism Association gave out the award for a marketing campaign over $15,000 at its annual tourism summit last week in Sun Peaks. The award recognizes “a creative, comprehensive and innovative marketing campaign that has resulted in increased tourism revenue.”

The win a dream vacation campaign, promoted on Global BC TV through Penticton and Wine Country Tourism’s website and social media avenues as well as other online marketing efforts, invited contest entrants to design their own perfect Penticton vacation.

“We knew this campaign was special when we launched it and the results were pretty sensational,” said Jessie Campbell, tourism marketing manager for Penticton.

Campbell said the campaign drew the highest number of entries of any contest the organization has administered to date and was in the top percentile of all contests ever run on Global BC. It also resulted in a major spike of interest in Penticton, according to data from the www.tourismpenticton.com website. This helped Penticton reach its targeted growth for tourism in 2011, despite a challenging economy.