From left: Leah Schulting, CMHA SOS executive director, John Ferebee, CMHA SOS director, Dean Clarke, SOEC general manager and RVP Spectra Venue Management, Kim Lawton, Cannery Brewing marketing director, Ross Thompson, Cannery Brewing co-owner and head brewer. (photo submitted)

Brewing up support for mental health in Penticton

The SOEC and Cannery Brewing’s limited release Power Chord Pilsner raised $5,400 for CMHA SOS

While the crowds at the South Okanagan Events Centre were giving cheers and having beers, they were also raising money for mental health.

To celebrate the 10-year anniversary of the SOEC, the venue partnered with Cannery Brewing to create an exclusive, limited release beer called the Power Chord Pilsner. This brew, which was debuted at the Penticton Vees 2018-19 season home opener in September 2018, raised $5,400 for the Canadian Mental Health Association of South Okanagan Similkameen (CMHA SOS).

The beer was served at every major concert, hockey game and event at the SOEC until April 27, 2019. Cannery Brewing also had this beer on hand, as well as select liquor stores in Penticton and Summerland.

“We enjoyed making this new beer, and we had great feedback from customers that enjoyed the Power Chord Pilsner,” said Ross Thompson, head brewer and co-owner of Cannery Brewing, in a news release. “It’s very special knowing that this beer helped mark a major milestone in our community while partial proceeds from the sale of this beer helped support the great work of the Canadian Mental Health Association South Okanagan Similkameen branch and the important work they do in our community.”

READ MORE: Something new brewing at the South Okanagan Events Centre

Dean Clarke, SOEC general manager and RVP Spectra Venue Management added, “Focusing efforts to support organizations like CMHA, which provides a variety of local resources, tools, and training programs that promote mental wellness is something that is very important to us. We are thrilled that the community got behind this project and we are committed to finding new ways to continue our support.”

According to the release, CMHA SOS was able to offer six free Community Talks within the city thanks to the donation from the SOEC and Cannery Brewing. These talks are supported by the Penticton Public Library, The Anomaly House of Art, Penticton Community Centre and Blenz Coffee.

“In collaboration with The Anomaly House of Art, we were able to provide an evening of Art for Self-Care. At the Penticton Public Library, we had a good turnout for Building Mental Resilience at Work,” said CMHA SOS community educator Liesel Reimer. “We concluded our series at the Penticton Community Centre, where we welcomed Marcy Keehn to co-facilitate Supporting People Bereaved by Traumatic Loss.”

To report a typo, email: editor@pentictonwesternnews.com.

Just Posted

Motorcyclist medevaced to Kelowna after collision with deer near Apex Mountain Resort

Male suffered serious but not life-threatening injuries to his neck

PHOTOS: What makes a winning Caesar?

Three local bartenders competed to make the best Caesar in Penticton

Penticton Legion’s grand reopening a success, says president

17 new members have signed up since the reopening Aug. 1

Festival goers at the 27th annual Roots and Blues Festival

The Observer asked: Where are you from and what brought you to the festival?

OHA alumna welcomed as new assistant coach for women’s varsity team

Alyssa MacMillan attended OHA from 2011 to 2016

70 years of lifting: Canadian man, 85, could cinch weightlifting championship

The senior gym junkie is on track to win the World Masters Weightlifting championship

U16 B.C. fastpitch team named national champs

Girls went undefeated at national tournament in Calgary

Summerland’s downtown has gone through numerous changes

Main Street has been commercial hub of community for many years

Advocates ‘internationalize’ the fight to free Raif Badawi from Saudi prison

Raif Badawi was arrested on June 17, 2012, and was later sentenced to 1,000 lashes and 10 years in jail for his online criticism of Saudi clerics

Okanagan climate advocacy group protests against Tolko

Group to demonstrate outside Vernon head office Monday over plan to log close to water supply

Okanagan Cultural Connections live venue tour kicks off in Vernon

Two dozen promoters, national booking agents, and music reps to visit venues from Vernon to Oliver

Most Read