Penticton car dealers topping up United Way

Up to $50 for each vehicle sold at pair of dealerships should help get charity over the hump this year

The recent efforts of Skaha Ford and Penticton Kia are expected to push Thursday’s second annual United Way Drive-Thru breakfast over the top.

Due to the generosity of the Ford and Kia dealerships donating  $50 and $25, respectively, from the sale of each vehicle since mid summer, United Way organizers hope to almost double the nearly $8,000 raised in 2012.

The exact amount raised by the dealerships will be revealed at the breakfast which runs from 7-9 a.m. at the Penticton Lakeside Resort parking lot.

“This is just fabulous and we’re just so glad that companies like Skaha Ford and Penticton Kia are on board,” United Way executive director Marla O’Brien said.

“This will definitely go a long way to help.”

Jeff Gilbert, director of sales for Skaha Ford and Penticton Kia came up with the idea to donate the cash while working in Kelowna and had such great success with the fundraiser he decided to do it in Penticton when he moved here.

According to Gilbert, few people in their lifetime do not need some help like the assistance provided by agencies funded by the United Way.

Rather than a sales promotion, he pointed out, the program is a way for Skaha Ford and Penticton Kia to give back to the community.