Carrie Bradshaw, ‘The Dude’ to star in Super Bowl commercial

“Pour It Forward” campaign ad will raise money for clean water

Sarah Jessica Parker and Jeff Bridges are bringing a couple of famed characters back to life for a charity in a new Super Bowl commercial.

Parker will reprise her “Sex and the City” Carrie Bradshaw role and Bridges will appear as “The Dude” in a Stella Artois commercial to raise money to combat water shortage. The 45-second ad launches Monday and will be televised during Super Bowl 53 on Feb. 3.

“There will be a lot of men drinking during the Super Bowl, so why not buy some beer that’ll do some good for the planet and the world,” Bridges said in an interview with The Associated Press before shooting the ad.

RELATED: Super Bowl 53 — What you need to know to be game-day ready

The “Pour It Forward” campaign is an initiative between the beer brand and Water.org, co-founded by actor Matt Damon. Both will donate between one to 12 months of clean water to someone in an underdeveloped country based on the amount of Stella Artois packs bought.

Bridges said there’s a “tremendous need” for the initiative, while Parker called the campaign an “important and potentially impactful effort.”

Parker starred as the fashionable Bradshaw on the hit television series “Sex in the City.” Bridges is known as the nonchalant, knit-sweater-wearing character Jeffrey “The Dude” from the cult classic film “The Big Lebowski.”

Parker said she and Bridges enjoyed having their characters meet up.

In the commercial, the two separately order the beer instead of their favourite drink and end up sitting next to each other. Bradshaw prefers a Cosmopolitan cocktail, while The Dude’s usual is a White Russian cocktail.

“I really like the way they created this world,” said Parker, who said she doesn’t expect to play Bradshaw in “Sex and the City” anytime soon. “It’s allowing this sort of a familiarity. People associate those characters without us literally playing them.”

Jonathan Landrum Jr., The Associated Press


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Apex Mountain hosting memorial run for Brayden Kuroda

Kuroda, a Penticton native and World Cup freestyle skier, passed away Monday night at the age of 19.

Online crime reporting coming to Penticton

Penticton RCMP will launch an online crime reporting tool for public use at the end of March.

AlleyCATS Okanagan: Pet of the week

Meet Softy a five-year-old Himalayan cat available for adoption

Jewelry stolen in Oliver, RCMP seek leads

RCMP say both antique pieces have significant sentimental value to the owner.

Penticton MLA urges government to address fatal stretch of Hwy 97

“People are being injured and lives are being lost on this stretch of highway.” - MLA Dan Ashton

Okanagan divers ready to take on 2020 B.C. Winter Games

The athletes have been training four days a week

Galchenyuk nets shootout winner as Wild edge Canucks 4-3

Vancouver tied with Calgary for second spot in NHL’s Pacific Division

B.C.’s soda drink tax will help kids lose weight, improve health, says doctor

Dr. Tom Warshawski says studies show sugary drinks contribute to obesity

A&W employees in Ladysmith get all-inclusive vacation for 10 years of service

Kelly Frenchy, Katherine Aleck, and Muriel Jack are headed on all-expenses-paid vacations

B.C. mom’s complaint about ‘R word’ in children’s ministry email sparks review

In 2020, the ‘R’ word shouldn’t be used, Sue Robins says

B.C., federal ministers plead for meeting Wet’suwet’en dissidents

Scott Fraser, Carolyn Bennett says they can be in Smithers Thursday

COLUMN: Democracies don’t always have to agree

In no democratic system of governance is there ever 100 per cent agreement on any issue

EDITORIAL: Revisiting cannabis regulations

Recent retail license application has brought up concerns about present policy in Summerland

Guidelines regulate Summerland cannabis stores

The municipality’s policy, 300.6 establishes the 50-metre buffer zone around schools and parks

Most Read