Challenge Penticton says banners were unfortunate mistake

Large banners placed around the city promoted the race as Challenge Pentiction.

A series of Challenge Penticton banners with the incorrect spelling of the city name.

A series of Challenge Penticton banners with the incorrect spelling of the city name.

In the lead up to this year’s Challenge Penticton triathlon, one of the most talked about items wasn’t the race or who was competing, but a mistake made on promotional banners.

Large banners placed around the city promoted the race as “Challenge Pentiction” — in some cases the extra “i” was covered up with red marker, and in others a circular Challenge logo was used to cover the mistake.

“It’s actually an autocorrect mistake we didn’t catch,” said Michael Brown, a co-owner of the race, along with Kevin Cutjar. He explained they contracted for the banners with a southeast Asia supplier, Quidy Apparel, that is a regular Challenge Family  contractor, and has appropriate templates for banners and other materials.

“It’s a Challenge Family global partner that does a lot of printing for them. It’s a template that they would just change the name of the city in,” said Brown, who admitted the mistake was made on both sides.

“It’s a 50/50 mistake. They sent it to us, and I didn’t recognize it when it came through,” Brown said. “It is unfortunate, but it is one of those things that happens sometimes.”

The mistake, however, raised concerns among residents who shared the pictures on social media of the misprinted banners that were out on display before they were caught. The concerns include whether Challenge Penticton is investing in the community.

When the City of Penticton purchased the Challenge Family license in 2012, leaving a 30-year relationship with Ironman, one of the selling points was that the community, through the local race society, now controlled purchasing. Dan Ashton, who was mayor of Penticton at the time, said it was the intent of the society to engage local merchants and local suppliers.

“It is only because of an error that it has become quite the talking point,” said Jason Cox, president of the Penticton and Wine Country Chamber of Commerce.

“It uncovered the fact the work was not done locally. As the largest business advocate in the community, it is not something we are excited about,” continued Cox. “The event is so well supported by local athletes, by local volunteers, by the local business community in terms of sponsorship, to go overseas to save a few dollars for the banners and materials seems to have not worked out well.”

Brown said they looked at local suppliers, and in many cases that was who ended up getting the work for their promotional material and other items.

“Sherwood Signs is a big supporter of the race and they did 90 per cent of our signage,” said Brown, who also noted they hired local staff, used the Penticton Trade and Convention Centre for all their catering, used Westminster Rentals and Moduloc Fencing for site setup, along with contracts to other local businesses.

“Kevin and I are trying to stay financially viable and sometimes you have to make hard decisions on that, to either be able to put on a race or not. We decided we needed to make sure we put on a race. With that, some stuff had to get outsourced but we tried to do the majority of our stuff locally,”  said Brown, who doesn’t want the spelling mistake to take attention away from the race.

“The event is what matters and the event was amazing. I just think it was an unfortunate printing error, it was a small amount of stuff we got from this company,” Brown said.

Cox said he remains positive and supportive of the race, but is concerned about not using local suppliers.

“The event is so well supported by the community, I think that where you can have something done locally, it should be done,” said Cox. “I really do support it and don’t want to come across as the chamber slamming Challenge for making one mistake.”

 

Just Posted

James Miller, the managing editor at the Penticton Herald, has been voted in for Jake Kimberley’s vacated council seat. (Submitted)
James Miller elected as Penticton city councillor

Penticton also voted yes to allowing up to 25 years for a Skaha Marina contract

The Eyes of the Tigers on the 2021 Beer Run on June 19. (Brennan Phillips - Western News)
Penticton Beer Runners take trip around local beaches and brews

Over 160 people signed up to come back after the 2020 run was cancelled

There was high voter turnout for the first of three advance voting days for the Penticton city by-election.
Penticton city by-election general voting day is today, June 19

737 voters on June 9 in comparison to 2018 general election, which had 1,001 on first day

Police are asking for public assistance in locating Anthony Graham who has been charged with the murders of Kamloops brothers Carlo and Erick Fryer. (RCMP photo)
2 Penticton-area men charged with Kamloops brothers’ double homicide

Brothers Erick and Carlo Fryer were found deceased in May in Naramata

(File photo)
Penticton not holding Canada Day activities out of respect for Indigenous people

Cities across B.C. are cancelling the holiday after an increased spotlight on Canada’s dark history

Marco Mendicino, Minister of Immigration, Refugees and Citizenship during a press conference in Ottawa on Thursday, May 13, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Canada to welcome 45,000 refugees this year, says immigration minister

Canada plans to increase persons admitted from 23,500 to 45,000 and expedite permanent residency applications

Emily Steele holds up a collage of her son, 16-year-old Elijah-Iain Beauregard who was stabbed and killed in June 2019, outside of Kelowna Law Courts on June 18. (Aaron Hemens/Capital News)
Kelowna woman who fatally stabbed Eli Beauregard facing up to 1.5 years of jail time

Her jail sentence would be followed by an additional one to 1.5 years of supervision

Cpl. Scott MacLeod and Police Service Dog Jago. Jago was killed in the line of duty on Thursday, June 17. (RCMP)
Abbotsford police, RCMP grieve 4-year-old service dog killed in line of duty

Jago killed by armed suspect during ‘high-risk’ incident in Alberta

The George Road wildfire near Lytton, B.C., has grown to 250 hectares. (BC Wildfire Service)
B.C. drone sighting halts helicopters fighting 250 hectares of wildfire

‘If a drone collides with firefighting aircraft the consequences could be deadly,’ says BC Wildfire Service

A dose of the Pfizer-BioNTech COVID-19 vaccine is pictured at a vaccination site in Vancouver Thursday, March 11, 2021. THE CANADIAN PRESS/Jonathan Hayward
NACI advice to mix vaccines gets varied reaction from AstraZeneca double-dosers

NACI recommends an mRNA vaccine for all Canadians receiving a second dose of a COVID-19 vaccine

A aerial view shows the debris going into Quesnel Lake caused by a tailings pond breach near the town of Likely, B.C., Tuesday, Aug. 5, 2014. THE CANADIAN PRESS/Jonathan Hayward
Updated tailings code after Mount Polley an improvement: B.C. mines auditor

British Columbia’s chief auditor of mines has found changes to the province’s requirements for tailings storage facilities

Starting in 2022, the Columbia Shuswap Regional District is extending dog control to the entire Electoral Area D. (Stock photo)
Dog control bylaw passes in Shuswap area despite ‘threatening’ emails

CSRD board extending full dog control in Electoral Area D starting next year

A North Vancouver man was arrested Friday and three police officers were injured after a 10-person broke out at English Bay on June 19, 2021. (Youtube/Screen grab)
Man arrested, 3 police injured during 10-person brawl at Vancouver beach

The arrest was captured on video by bystanders, many of whom heckled the officers as they struggled with the handcuffed man

Most Read