Funding provides marketing boost for Challenge Penticton

Long-distance triathlon secures $35,000 from Penticton Hospitality Association

Challenge Penticton has a little more room to market the city’s new long-distance triathlon, thanks to some major financial support from the Penticton Hospitality Association.

This week, local Challenge organizers announced that the PHA was giving them $35,000 to help support marketing the new race.

“This will go a long ways to helping Challenge Penticton. The race switched brands last August from Ironman Canada to Challenge Penticton. Same incredible race, same iconic course and distance,” said Barb Haynes, general manager of Challenge Penticton.

One major difference between the two races, she noted, is that Challenge spans six days, with a series of events leading up to the big race on Sunday.

With the new funding, Haynes said, they will be able to spread that message farther and hopefully persuade visitors to come for a longer stay.

“There are all kinds of additional activities that we are pursuing this year that we have never done before. A lot more print media, a lot more social media where we can purchase product now, really talking about destination campaigns, bringing people into Penticton,” said Haynes.

Tim Hodgkinson, operations director for the PHA, said they are happy to help Challenge take the message out and promote the event. The $35,000 is being drawn from the two per cent hotel room tax collected for tourism marketing and managed by the PHA.

“In doing so they are promoting Penticton and will be able to draw in additional potential visitors,” said Hodgkinson, adding that the Challenge message may remind long-term visitors to come back and visit, or draw in new visitors. “Either way, getting Challenge on the road is going to create positive exposure and bring people back.”

The inaugural triathlon event will be held from Aug. 21 to 26 and heralds an expansion for the Challenge Family organization, based in Roth, Germany, who have chosen Penticton to launch the Challenge Family races in North America.

“This is a significant event for all of us. As the flagship race for Challenge Family in North America, we are committed to making this a positive successful exercise for all concerned,” said Rob Appelman, president of the PHA. “It’s vitally important to get behind such high-profile initiatives as they provide us with an opportunity to promote Penticton to such a vast audience both domestically and internationally.”

Haynes also announced that Challenge Penticton has also completed a deal with Hammer Nutrition to sponsor the race.

“They will be supplying all the athlete liquids and gels on the course and throughout the race week,” said Haynes. “They will be here en masse to work with us and the athletes during the race.”

For more information on Challenge Penticton, visit, or follow @Challenge_Pen on Twitter.


Just Posted

Penticton mayor John Vassilaki and Minister of Housing David Eby have been battling over the Victory Church shelter and BC Housing projects in the city. (File photos)
Penticton heads to court over homeless shelter as BC Housing audit begins

The city was not satisfied with the response from Minister David Eby regarding the ongoing situation

With high temperatures forecasted for the week and into the next, Interior Health is offering some tips on how to keep yourself safe from heat-related illness. (Pixabay)
Interior Health offers safety tips as temperatures soar

“Too much health can be harmful to your health.”

The proposed design of the five-storey building on Front Street. (City of Penticton)
5-storeys still too tall for Penticton’s downtown, votes city council

Vote against new development leaves one councillor questioning validity of city’s zoning restrictions

(Pixabay photo)
Morning Start: Cheetahs can’t roar

Your morning start for Tuesday, June 22, 2021

Highway 3, east of Osoyoos was closed all Monday due to a liquid tar spilled all over the road.
Highway 3, east of Osoyoos, is now open to single lane traffic

The highway was closed all Monday due to liquid tar spilled all over the road

Teenagers make their way to Truswell Road after a party is broken up by police at the end of Mission Creek (Lorraine Besner/Contributed).
Kelowna residents concerned about ongoing alleged underage beach parties

Public urination, property damage, drinking and drug usage have become weekly concerns

People enjoy the sun at Woodbine Beach on June 19, 2018. THE CANADIAN PRESS/ Tijana Martin
BC Hydro assures customers it has ‘more than enough’ power to weather the heatwave

Despite an increase of pressure on the Western grid, blackouts are not expected like in some U.S. states

Air Canada planes sit on the tarmac at Pearson International Airport during the COVID-19 pandemic in Toronto on Wednesday, April 28, 2021. THE CANADIAN PRESS/Nathan Denette
Pilots say no reason to continue quarantines for vaccinated international travellers

Prime minister says Canada still trying to limit number of incoming tourists

Six United Way chapters around the province are merging into United Way B.C. (News Bulletin file photo)
6 United Way chapters merging around B.C.

Money raised in communities will stay in those communities, agency says

Val Litwin is the latest candidate to declare his bid for the B.C. Liberal leadership. (Litwin campaign video)
Political newcomer joins contest for B.C. Liberal leadership

Val Litwin a former B.C. Chamber of Commerce CEO

Send your letter to the editor via email to Please included your first and last name, address, and phone number.
LETTER: Regulations needed for short-term rentals in Summerland

Summerland still does not have bylaw rules that govern the management of short-term rentals

A new air cleaning technology will be installed at Unisus School in Summerland. (John Arendt - Summerland Review)
Virus cleaning pilot set for Unisus School in Summerland

Summerland-based lighting company to install technology at private school

A West Kelowna man was seriously injured in a single-vehicle collision early on Tuesday morning. (Black Press file photo)
Single vehicle collision seriously injures West Kelowna man

The man was driving a pickup truck that went off the road and caught on fire

Golden Ears Mountains, captured in May 2021. (Black Press Media files)
2nd year of day passes required for entry into 5 provincial parks launches in B.C.

Pilot program seeks to protect the environment by addressing visitor surges amid the COVID-19 pandemic

Most Read