New tourism executive director

Kelly Hopkins named new executive director of Tourism Penticton

Tourism Penticton has appointed Kelly Hopkins as their new executive director, taking over for Chris Bower, who resigned in July.

Bower will work with Hopkins over the next couple of months as she transitions into the role.

“We are confident that she will be a tremendous asset to the team and a major contributor to the future success of Tourism Penticton,” said Tourism Penticton vice chair Jessica Agur.

Hopkins takes over the position at a crucial time for tourism in Penticton, as the city gears up to host the GoMedia conference, starting on Sept. 27. It  brings Canadian tourism partners together with top travel media from around the globe.

“It is a very exciting time for Tourism Penticton. Moving forward with GoMedia is an extraordinary opportunity. That has been well laid out and planned,” said Hopkins. “I am very confident moving forward this will be a top notch event.”

Hopkins brings with her experience working with Challenge Penticton and other major Penticton events.

“I think the relationships that I have built over the last few years with sports tourism and event planning is essential,” said Hopkins, who is currently employed as recreation business supervisor for the City of Penticton. “Understanding the different roles within the city is essential for understanding how tourism works within our city.”