Penticton Trade and Convention Centre

Penticton Trade and Convention Centre

Penticton Trade and Convention Centre is a generator for the city

According to a consultant’s report, there is still life left in the Penticton Trade and Convention Centre.

According to a consultant’s report, there is still life left in the Penticton Trade and Convention Centre.

Built in the 1960s, the PTCC is one of the city facilities suggested for possible repurposing in January, perhaps becoming a new location for the Penticton Art Gallery and/or other facilities. The possibility of the city getting out of the convention business and leaving it to private interests like the Lakeside Hotel was also raised.

Read more: City needs $30 million for aging infrastructure

“The numbers show it is an important generator for the city,” said Johnathon Hack of Sierra Planning and Management, which conducted a review of the facility.

The idea, he said, is not to let the Lakeside expansion cannibalize the market, but to grow the market so there is room for both.

As part of the study, Hack said they looked into repurposing the building as an ice rink, library, art gallery or curling rink.

“They are all deficit propositions,” said Hack, explaining that all the suggestions would require subsidies, as the convention centre already does.

That subsidy varies each year, but is usually in the range of $200,000, which Hack said that is doing well compared to other city-owned convention centres, which operate with subsidies in the $500,000 range.

“It stacks up pretty well against some of the other centres. There are no trade and convention centres in the country that make money,” said Hack, noting convention centres are generally not intended as primary economic generators, but as triggers to generate secondary economic impact in their communities.

“I think council should be quite willing to accept the current deficit at this facility,” said Hack. Like arenas, he continued, subsidizing a convention centre is an expected public investment.

The primary focus should be maintaining and enhancing the facility, said Hack, and finding ways the PTCC can differentiate itself, noting that it already has the largest floor space in the Okanagan.

A key factor, though problematic, would be the addition of a hotel, preferably on site to make the PTCC more attractive to bookings, something competitors can offer.

Rather than pulling away from the trade and convention business, the study recommends a series of improvements. Those, which include basics like carpeting, add up to about $6 to $7 million. A larger future would see the PTCC expanded, with an estimated cost of $25.4 million.

City council received the report with only one question coming from Coun. Andre Martin, who wanted to know whether in the course of preparing the report, Hack had noticed any fallout from the dispute over tourism marketing through the past five years.

“There is probably a marketing piece that needs to happen to demonstrate the overall benefits as a location. There is a need to co-ordinate tourism marketing,” said Hack, who stressed that was anecdotal, and not a factor examined in the study.

Mayor Andrew Jakubeit said that with the current focus on the city’s infrastructure, council wasn’t ready to discuss the future of the PTCC. He preferred to leave that until after more public engagement had been done, allowing the community to “pipe in on their supports or comments on the convention centre.”

“It is one of the things that makes Penticton unique,” said Jakubeit, adding that deciding the future of the facility needs to be taken into context when talking about developing a plan to deal with infrastructure now and into the future. “We hope to circle back and definitively answer that question or make a statement.”

Just Posted

The proposed design of the five-storey building on Front Street. (City of Penticton)
5-storeys still too tall for Penticton’s downtown, votes city council

Vote against new development leaves one councillor questioning validity of city’s zoning restrictions

(Pixabay photo)
Morning Start: Cheetahs can’t roar

Your morning start for Tuesday, June 22, 2021

Highway 3, east of Osoyoos was closed all Monday due to a liquid tar spilled all over the road.
Highway 3, east of Osoyoos, is now open to single lane traffic

The highway was closed all Monday due to liquid tar spilled all over the road

Skeena MLA Ellis Ross. (Photo by Peter Versteege)
BC Liberal leadership candidate condemns ‘senseless violence’ of Okanagan church fires

Skeena MLA Ellis Ross says reconciliation isn’t about revenge for past tragedies

( photo)
No COVID-19 baby boom in Summerland

Pandemic has not resulted in surge in births in 2020 and 2021

Teenagers make their way to Truswell Road after a party is broken up by police at the end of Mission Creek (Lorraine Besner/Contributed).
Kelowna residents concerned about ongoing alleged underage beach parties

Public urination, property damage, drinking and drug usage have become weekly concerns

Six United Way chapters around the province are merging into United Way B.C. (News Bulletin file photo)
6 United Way chapters merging around B.C.

Money raised in communities will stay in those communities, agency says

Val Litwin is the latest candidate to declare his bid for the B.C. Liberal leadership. (Litwin campaign video)
Political newcomer joins contest for B.C. Liberal leadership

Val Litwin a former B.C. Chamber of Commerce CEO

Send your letter to the editor via email to Please included your first and last name, address, and phone number.
LETTER: Regulations needed for short-term rentals in Summerland

Summerland still does not have bylaw rules that govern the management of short-term rentals

A new air cleaning technology will be installed at Unisus School in Summerland. (John Arendt - Summerland Review)
Virus cleaning pilot set for Unisus School in Summerland

Summerland-based lighting company to install technology at private school

A West Kelowna man was seriously injured in a single-vehicle collision early on Tuesday morning. (Black Press file photo)
Single vehicle collision seriously injures West Kelowna man

The man was driving a pickup truck that went off the road and caught on fire

Golden Ears Mountains, captured in May 2021. (Black Press Media files)
2nd year of day passes required for entry into 5 provincial parks launches in B.C.

Pilot program seeks to protect the environment by addressing visitor surges amid the COVID-19 pandemic

Lincoln Mckoen. (YouTube)
Anglican bishop of the central Interior resigns over sexual misconduct allegations

Lincoln Mckoen was elected as a bishop of the Territory of the People region last year

Kelowna artist Bobby Vandenhoorn recently completed mural of late Canadian rock icon and activist Gord Downie now adorns Brenda Dalzell’s Sicamous business, the Bruhn Crossing Urban Market. (Contributed)
Canadian rock legend, activist Gord Downie inspires Sicamous mural

Business owner hopes artwork will help foster ongoing conversations around reconciliation

Most Read