In addition to what exists within the city there are also opportunities to be working hand in hand with our neighbors in the Penticton Indian Band and regional district.
One thing we could do is find a way to help organizers put on successful events by compiling a current list of local sports organizations and also by creating a standardized events and festivals protocol as well as a shared calender.
Another type of tourism that I believe is wildly under utilized here is the art and cultural tourism sector. I also feel there is a need in the community for further infrastructure to meet the needs of traveling live performance groups.