Editorial: Spread the word

This has been a rough year, going directly from a flooding crisis to wildfires raging throughout the province.

We’ve been blessed by all the people, paid crews and volunteers, that worked hard through the floods to keep the city safe, and those that continue to fight fires both across the province and those locally, whose quick responses have knocked down fires before they could grow out of control.

Whether it is concern about loved ones, wanting to help, or just being mesmerized by the awesome power of Mother Nature and the equally awesome men and women fighting to keep us safe, there is an insatiable desire on the part of people to know what is going on.

But one side effect of the news media’s efforts to do a good job covering these back to back disasters is that some people are getting the impression that all of B.C. is going under.

To British Columbians, these are communities we are familiar with: Williams Lake, Princeton, Clinton. To someone farther away, that telescopes into “B.C.”

And that’s a problem for communities like Penticton that count tourism as a major economic driver.

Up until the last few days, Penticton has enjoyed some beautiful blue skies. But not everyone realizes that — hoteliers have had cancellations from people fearing that smoke or fires would ruin their vacation. It goes beyond that since businesses from attractions and restaurants to convenience stores rely on tourists for a major part of their year’s income.

It falls to all of us, from the news media to kids with their cell phones to let the world know that Penticton is open for business, or to use Travel Penticton’s catchphrase “still happening.”

So get out there on social media or whatever you have and let everyone know just what we’ve got to offer in this city and this valley.

#StillHappening, #VisitPenticton, #Penticton

Just Posted

Holiday bears off to new homes

Annual Morning Star December giveaway draws crowd on cold Saturday morning

Cherry Lane boosts support for PRH expansion

Shopping Centre has donated almost $40,000 to the South Okanagan Similkameen Medical Foundation

Motor vehicle incident causes front end damage

Two cars appeared to be involved in an accident in Penticton on Monday evening

Sex assaults on stepdaughters gets four years

Assaults on the girls, 9 and 12, spanned over months from summer to November last year

Sentencing turns to trial, as guilty plea struck

Kevin Simons denied having possession of a knife during a break-and-enter last August

VIDEO: New series takes in-depth look at sexual harassment in B.C.

Black Press takes a hard look at sexual harassment in B.C.

Okanagan Symphony rings in holiday tradition

Okanagan Symphony Orchestra presents Ringing in the Season Dec. 21 Vernon, 22 Kelowna, 23 Penticton

Hwy. 1 avalanche improvements promise less delays

B.C.’s new remote avalanche-control systems near Revelstoke are ready for avalanche season

Repairs made to creek at Sagmoen farm

Areas dug up during police search being fixed to comply with fisheries rules

2017 word of the year: Feminism

Merriam-Webster’s word of the year for 2017: ‘Feminism’

200 Russians to compete in Olympics as neutrals

The Russian Olympic Committee expects 200 to compete in South Korea

Researchers claim the ‘man flu’ does exist

Review of scientific studies suggests ‘man flu’ may be more intense: researcher

Trudeau appoints Supreme Court chief justice

Prime Minister Trudeau appoints Richard Wagner as Supreme Court chief justice

MP Report: Trade barriers a real problem to Okanagan wineries

Richard Cannings is a member of the NDP and the South Okanagan-West Kootenay riding MP

Most Read