Three Lakes Triathlon Series have secured two major sponsors for the Peach Classic Triathlon scheduled for July 19. Schoenne Homes of Penticton are the title sponsor for this year, while the Lakeside Resort comes on as the official host hotel. Bruce Schoenne, a housing developer in Penticton, has been involved in the Peach Classic the last couple of years and wanted to see some of his initiatives carried forward. He stepped forward and offered to take those on as the title sponsor.
“The big winners here are the athletes,” said Peach Classic race director Steve Brown in a press release. “Schoenne Homes is going to directly fund the photography packages for each and every athlete. Every athlete gets a full photography package of their race for free. This makes a really nice keepsake that many athletes wouldn’t have otherwise.”
Brown added this is just the first step in what is hoped to be a longer term relationship with plans already underway for next year and beyond. With the Lakeside Resort, Brown said this strengthens a relationship that has existed before, but unofficially for a couple of years.