Penticton and the Okanagan Valley are about to be put on the map in the world of adventure racing and endurance sport thanks to Hoodoo Adventures. The outdoor recreational tourism company is hosting “BC Wild” Canada Expedition in June 2020, the first Canadian event part of the Adventure Racing World Series. (File Photo)

Penticton’s Hoodoo Adventures to host first Canadian event in Adventure Racing World Series

“BC Wild” Canada Expedition will run June 2020 and highlight the Okanagan Valley

Penticton’s Hoodoo Adventures is bringing an all-new race to the city in June 2020 as an attempt to boost tourism and put the Okanagan Valley on the map in the world of endurance sports.

In a presentation to city council during the committee of the whole on Nov. 19, Hoodoo Adventures co-owner Lyndie Hill explained that “BC Wild” Expedition Canada will be a “multi-day adventure race that will see teams of four racing over 350 km nonstop by mountain bike, on foot, by canoe and rope work, all while using maps and compasses to navigate.”

“At Hoodoo Adventures, our focus is on outdoor tourism. And with outdoor recreation comes an amazing opportunity to expand shoulder season activities, which is something that we really need here, especially with all of the fire and floods that we’ve had during the last few summers,” said Hill. “We really need ways to survive the entire year and not just be reliant on our summer months. So we’ve looked at different ways to bring eyes to Penticton and showcase us as an adventure destination because it means that we have a longer season.”

“BC Wild” Expedition Canada will be part of the larger, international event called the Adventure Racing World Series (AR World Series), which currently does not have any events in Canada.

READ MORE: Hoodoo Adventures purchases Chute Lake Resort in Naramata

“Adventure racing is mountain biking, trekking, trail running, canoeing, paddling all while navigating with a map and compass. That’s the only way to orientate yourself, and there are usually fun challenges on the way,” said Nathalie Long, an employee with Hoodoo that has been adventure racing for 10 years. “An expedition race is an adventure race that can go up to 10 days nonstop, so teams of four racers would race within 100 m of each other and go through the course together. Expedition Canada would be between two to four days – so I’m expecting the winners to come within the two day mark without sleeping, and we are opening the course for four days to allow people with less experience to go through the entire course and cross the finish line.”

Long said the course would change each year, and the first year it is considered a “demo race.” In 2021, the race would become a qualifier for the AR World Series Championships.

Hill said a promotional video showcasing the Okanagan’s landscapes and outdoor recreation activities, which was shown during the presentation, is currently being promoted internationally through the AR World Series platform. When the event becomes a qualifier in 2021, she said this will include a TV commercial promotion and more media promoting Penticton and the Okanagan in general.

READ MORE: Students down and very dirty at Freak’N Farmer

“It is super exciting to have an ARWS race in Canada, a country that just breathes adventure and mountain air. Some of the worlds best AR athletes have hailed from Canada and the opportunity now to see them racing on their home soil will be inspiring,” said AR World Series director Craif Bycroft in a release. “Also inspiring is the focus that Hoodoo Adventures have on supporting the other end of the spectrum, youth participating in outdoor adventure, and I hope we will see many of them in the race.”

For more information and registration for “BC Wild” Expedition Canada, which will run June 3 to 7, visit www.expeditionracecanada.ca. Those that sign up before Dec. 15 are eligible for an early bird registration discount.

To report a typo, email: editor@pentictonwesternnews.com.

Jordyn Thomson | Reporter
JordynThomson 
Send Jordyn Thomson an email.
Like the Western News on Facebook.
Follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

EDITORIAL: Managing wildfires

Wildfires have the potential to cause significant damage within our province

Peach Fest celebrates royalty with cruise

The Peach Fest Queen and Royalty made an unannounced cruise down Penticton’s Main Street

Okanagan, Creston cherry and apple farms in need of workers

The worker shortage is due to the COVID-19 restrictions on international travel

‘It’s just my job’: Off-duty Peachland paramedic saves choking girl downtown Penticton

Family vacationing in Penticton assisted by off-duty paramedic, who helps save 13-year-old

Opening night lineup for online Roots & Blues festival released

The first night of the festival on Aug. 14 will be stacked with favourites from previous years

53 new COVID-19 cases, no new deaths cap off week of high infection rates in B.C.

Roughly 1,500 people are self-isolating because they either have COVID-19 or have been exposed to it

Pup stolen from Vernon temporary shelter reunited with owner

Nicola Sanders says her son’s puppy was ‘overjoyed’ to see her owner again

Moving on: Tanev scores 11 seconds into OT as Canucks oust Wild

Vancouver beats Minnesota 5-4 to move into first round of NHL playoffs

Number of Kelowna-linked COVID-19 cases grows to 159

Interior Health reported four new cases region-wide on Friday, 18 remain active

Gene editing debate takes root with organic broccoli, new UBC research shows

Broccoli is one of the best-known vegetables with origins in this scientific haze

VIDEO: U.S. Air Force pilot does fly-by for B.C. son amid COVID border separation

Sky-high father-son visit plays out over White Rock Pier

3 Vancouver police officers test positive for COVID after responding to large party

Union president says other officers are self-isolating due to possible exposure

New mothers with COVID-19 should still breastfeed: Canada’s top doctor

Dr. Theresa Tam made the recommendation during World Breastfeeding Awareness Week

Collapse of Nunavut ice shelf ‘like losing a good friend:’ glaciologist

The ice shelf on the northwestern edge of Ellesmere Island has shrunk 43 per cent

Most Read