Today the label for the Penticton breweries’ collaboration beer, Community Common, was unveiled and it is a thing of beauty.
Designed by Skyler Punnett and Paul Higgins with Super Deluxe Creative, the label sponsor and title sponsor for Penticton Beer Week, the label features some of Penticton’s signature elements such as the rolling hills backdrop, a shoreline with waves and, of course, a peach. Printing of the labels will be done by sponsor Summit Labels.
The brew is a California common with a medium-bodied malty character and fruit notes, and will be released during the inaugural Penticton beer Week from Oct. 19 to 26. All seven of Penticton’s breweries – Bad Tattoo Brewing, Cannery Brewing, Slackwater Brewing, Highway 97 Brewing, Barley Mill Brew Pub, Neighbourhood Brewing and Tin Whistle Brewing – had a hand in creating this beer, and a portion of its sales will be donated to the nonprofit Penticton & Area Cycling Association.
The donation PACA receives from this collaboration beer will go to supporting the non-profit association’s efforts to help develop and enhance trails and local cycling infrastructure, according to a release.
Though they are direct competitors, Penticton’s brewers have a tight-knit relationship thanks to the B.C. Ale Trail and the Penticton leg’s organizer Kim Lawton. In the weeks before Penticton Beer Week was announced, the breweries came together and decided they wanted to make a fundraiser beer a signature part of the celebration.
Community Common was brewed at Bad Tattoo Brewing this year, but next year a different Penticton brewery will play host to create a signature fundraiser beer, and a new organization or nonprofit will be selected as the recipient for the donation.
The brew will be available in draft format at all seven breweries select Penticton pub and restaurants, as well as in four-packs of 473 mL cans in private liquor stores in the area.
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