Community Common is a collaboration brew done by all seven of Penticton’s breweries for the inaugural Penticton Beer Week, which runs Oct. 19 to 26. Part of the proceeds from this fundraiser beer will benefit the Penticton & Area Cycling Association. (Photo from Facebook)

Label unveiled for Penticton breweries’ collaboration beer

Community Common will be a limited release during the inaugural Penticton Beer Week

Today the label for the Penticton breweries’ collaboration beer, Community Common, was unveiled and it is a thing of beauty.

Designed by Skyler Punnett and Paul Higgins with Super Deluxe Creative, the label sponsor and title sponsor for Penticton Beer Week, the label features some of Penticton’s signature elements such as the rolling hills backdrop, a shoreline with waves and, of course, a peach. Printing of the labels will be done by sponsor Summit Labels.

The brew is a California common with a medium-bodied malty character and fruit notes, and will be released during the inaugural Penticton beer Week from Oct. 19 to 26. All seven of Penticton’s breweries – Bad Tattoo Brewing, Cannery Brewing, Slackwater Brewing, Highway 97 Brewing, Barley Mill Brew Pub, Neighbourhood Brewing and Tin Whistle Brewing – had a hand in creating this beer, and a portion of its sales will be donated to the nonprofit Penticton & Area Cycling Association.

READ MORE: Community Common: Seven Penticton breweries, one collaboration beer and one great cause

The donation PACA receives from this collaboration beer will go to supporting the non-profit association’s efforts to help develop and enhance trails and local cycling infrastructure, according to a release.

Though they are direct competitors, Penticton’s brewers have a tight-knit relationship thanks to the B.C. Ale Trail and the Penticton leg’s organizer Kim Lawton. In the weeks before Penticton Beer Week was announced, the breweries came together and decided they wanted to make a fundraiser beer a signature part of the celebration.

Community Common was brewed at Bad Tattoo Brewing this year, but next year a different Penticton brewery will play host to create a signature fundraiser beer, and a new organization or nonprofit will be selected as the recipient for the donation.

The brew will be available in draft format at all seven breweries select Penticton pub and restaurants, as well as in four-packs of 473 mL cans in private liquor stores in the area.

To report a typo, email: editor@pentictonwesternnews.com.

Jordyn Thomson | Reporter
JordynThomson 
Send Jordyn Thomson an email.
Like the Western News on Facebook.
Follow us on Twitter.

Just Posted

Naturewise: Planting and caring for nature’s future

Stewards help preserve shrinking habitats

Cannings endorsed by David Suzuki

South Okanagan-West Kootenay NDP candidate loading up on endorsements

First aid for mental health coming to Penticton for veterans, families

The course runs Oct. 28 & 29 at the Penticton Trade & Convention Centre

Body of missing Kaleden man found this morning RCMP confirm

Phillip Schuhmacher, 36, was reported missing from his home in on Oct. 3

NDP leader Jagmeet Singh returns to Penticton Oct. 19

He is hosting a rally to boost local NDP candidate Richard Cannings’ campaign efforts

Scheer, Trudeau, Singh haggle over potential minority government outcome

If you believe the polls, it appears the Liberals and Conservatives are neck-and-neck

Canucks beat Stanley Cup champs 4-3 in a shootout

Leivo nets winner, Vancouver dumps St. Louis for fourth straight win

‘The more you test, the more you find’: Beef recalls a sign of success, experts say

Despite appearances, experts say a recent rise in major recalls is not a sign of food supply problems

One year later: Vernon pot stores look back at legalization

Edibles made legal on first anniversary of recreational cannabis

Memorial remembers North Okanagan’s most marginalized

Prayers and flowers for those who have died on the streets

Japanese buyer expands wood pellet contract with B.C.’s Pinnacle

Mitsui and Co. increases contract with Interior energy producer

Great Vernon Pumpkin Race to star in South Korean documentary

Pumpkin Classic event to kick off this weekend with gourd weigh-ins

ELECTION 2019: Have Justin Trudeau’s Liberals really cut middle-class taxes?

Conservative Andrew Scheer vows to cut bottom bracket, NDP’s Jagmeet Singh targets wealth tax

Okanagan candidates’ signs headed to dump

Dozens of signs were picked up for not complying with bylaws, according to the city

Most Read