Baldy Mountain Resort’s early bird season pass campaign has been extended after skiers and snowboarders flooded their website trying to purchase one causing it to shut down for a brief time. (Photo courtesy of Scott McKinnon).

Baldy Mountain Resort breaks the internet

Skiers and snowboarders flood their website causing a shutdown

While they may not be at Kardashian level yet, the South Okanagan’s own Baldy Mountain Resort broke the internet on Wednesday.

The resort’s early bird season pass campaign was due to wrap up its final day on Wednesday, July 31 and organizers said skiers and riders came out in droves to get the deals and benefits before the deadline resulting in a 90-minute shutdown of the website. The resort has announced it will extend the deals and benefits for an additional weekend, now ending Monday, Aug. 5 at midnight to allow anyone inconvenienced by the shut down to still access the deals.

The resort saw a significant upward trend in sales over the past week as last-minute buyers start coming online, but Wednesday it went to a new level.

READ MORE: Baldy Mountain Resort launches parent pass for upcoming season

“I was watching the live analytics and sales numbers and they were peaking off the chart,” said marketing manager Andrew Zwicker in a news release. “On Tuesday we had a record single-day sales record for Baldy Mountain since we re-opened three years ago. It was continuing toward a record day today when all of a sudden the analytics went to zero.”

A huge number of skiers and riders came online to Baldy Mountain Resort’s website all attempting to purchase their season passes at the same time and the hosting server failed.

“It’s always a bit of a worry when your website goes down on what should be your biggest sales day of the year,” said general manager Andy Foster.

READ MORE: Baldy sold to new owners

The site was back online within 90 minutes with sales picking back up. The resort has since already begun the process of upgrading to a more reliable and robust hosting solution.

Foster said part of the reason for the record sales numbers for early bird pass sales this season may be due to two significant new initiatives at Baldy this season.

First, Baldy Mountain Resort joined an alliance of four other independent Southern B.C. ski areas (Apex Mountain Resort, Manning Park, Mt Seymour and Mt Washington) called the ERA (Enhanced Reciprocal Agreement) Pass. As a result, all Baldy Mountain Resort season pass holders this season receive eight free lift tickets — two tickets each to Apex, Manning Park, Mt Seymour and Mt Washington. Over $500 in free lift tickets for a $389 Baldy season pass.

Secondly, Baldy put a huge focus on affordability this year. It created the first parent pass in the Okanagan which allows two parents of young children to share 1 season pass for far less than the cost of two season’s passes. They also launched a new family pass giving families of three or more 15 per cent off their season pass. In addition, a student pass offering all students 19-24 years old a season pass for just $319.

“We did a massive amount of research this year looking into all of the data and business intelligence we could gather, pouring over spreadsheets and most importantly asking our guests what they wanted,” said Zwicker. “The end result as we’re seeing in the numbers is that people have really responded to the new pass options, and our big push to add over $1,000 in value to our season pass.”

To report a typo, email:


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

South Okanagan real estate market adjusting to ‘new normal’

Numbers are up in March; however, industry insiders say the market has cooled

Serious assault leaves Osoyoos woman in critical condition: RCMP

A 60-year-old Osoyoos woman suffers life threatening injuries following assault inside home

Not all receive COVID-19 aid from federal government

Summerland woman does not qualify for federal assistance during COVID-19 pandemic

Pair of Penticton Vees forwards eye NHL Entry Draft

Danny Weight and Ryan McGuire included in Central Scouting’s final draft rankings

Law enforcement will patrol shuttered campgrounds in Cascades this weekend

Patrols will enforce provincial order requiring all such facilities remain closed during COVID-19

COVID-19 death toll reaches 50 in B.C., while daily case count steadies

B.C. records 34 new cases in the province, bringing total active confirmed cases to 462

Public warned to stay away from algae bloom near Herald Park in Shuswap Lake

Interior Health states that people, pets should not drink the water in the area or touch the algae

B.C. unveils $5M for mental health supports during the COVID-19 pandemic

Will include virtual clinics and resources for British Columbians, including front-line workers

South Shuswap residents criticize upgrades to Balmoral Road/Highway 1 intersection

Reliance on frontage roads and narrow underpasses near Blind Bay not good enough

B.C.’s COVID-19 rent supplement starts taking applications

$300 to $500 to landlords for April, May and June if eligible

COVID-19: No more international flights at Kelowna International Airport

All international flights at YLW have been suspended, airport to operate just nine flights a day

B.C.’s top doctor details prescription for safe long weekend

Yes, it includes hosting an online cooking show

BC SPCA seeks help for abandoned German shepherd puppies

Donations have ‘petered out’ as doors are closed due to COVID-19

Reality TV show about bodybuilders still filming in Okanagan amid COVID-19

Five bodybuilders from across the country flew to Kelowna to move into a house for a reality TV show

Most Read